I came across an interesting article in Bloomberg Business Week this morning regarding how fragmentation is ‘shredding what once was a healthy marketing budget,’ and how integrated marketing can help you overcome these budget defaults. As a renowned Scottsdale marketing firm, fragmentation is part of the process and a key element in targeting your audience and running successful advertising and marketing campaigns, but so is integration.

 
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The medium is the message has always been a steady chant in the back of every Scottsdale advertiser‘s mind, urging us all to remember how important not just the message itself is, but the medium as well. But in an environment where social media can influence the masses, it’s interesting to note the role not of the medium itself (aka Facebook) or the message, but the messenger.

 
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Advertising has come quite a long way since TV first broke onto the scene in the early 1940’s. Before that it was all about print media, and with the advent of TV advertising things began to change. Advertisers had to think more organically about how to incorporate products and services into sponsored television shows and news shows. From there, everything changed. Even today as the Internet has brought advertising into a whole new realm of fragmenting and targeting audiences, TV remains a major influencer of consumer purchasing decisions.

 
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We’ve been spending a lot of time on the subject of mobile marketing here at Quaintise, and it’s for one main reason; mobile marketing is the future. Yes, as a reputable Scottsdale marketing firm, we take pride in our expert abilities in ‘traditional’ advertising such as print, banner ads, radio and TV, but mobile marketing is the next big thing and, as always, we’re one step ahead of the pack.

 
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Do you know what Youtube, Google, Redbull and Facebook have in common; creative offices that elicit employee productivity. No matter what industry you’re in, it can be tough to find the right people and keep them engaged in your brand. Whether it’s staring at a computer for ten hours a day, greeting customers over and over again, or counting money, every industry is faced with this counter-productivity problem. You want your employees to be a part of your brand, a part of the brand experience, offering creative ideas and getting involved in the entire process. A great way to encourage employee productivity is to provide a little something different in terms of office space.
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When it comes to health concerns and touchy subjects such as STD’s, labor and birthing, and vaccinations, you might think that the last place people look to is Facebook and Twitter. However, a recent report from PricewaterhouseCoopers shows differently. In fact, around a third of U.S. adults use social media as a health resource, seeking medical information, discussing symptoms, asking questions, and expressing opinions about physicians, drugs and insurance companies. For medical marketing firms in Scottsdale, this is well known but important information.

 
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If you’re not advertising on mobile platforms, it’s time to get with the program. Most Scottsdale marketing firms are now offering mobile advertising packages, and for good reason. According to a report released on Wednesday from the Interactive Advertising Bureau, mobile advertising saw a one-year increase of 149 percent, from 2010 through 2011. Were you a part of that statistic?

 
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When it comes to setting your marketing budget, updating your marketing plan, or reviewing your current business financial situation, sometimes the hard decisions have to be made. You want the best bang for your buck, so to speak, when it comes to marketing you need to decide which marketing agency in Arizona will work for you, whether you can go it alone, and what small changes you can make to truly get the greatest impact for the smallest budget.

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Starting your own business can be rough. The simple word “startup” can either bring excitement or a feeling of dread to many marketing firms. With the growth of certain industries like the infamous food trucks, it’s interesting to take a look at some of these business owners got started, what marketing techniques they employed, and how many other industries, including medical marketing and hotel marketing, can utilize similar strategies.

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Just the other day we were talking about Google and its being found guilty in an Australian court for deceptive advertising. Today we’re looking at some more court settlements regarding advertising. As a Scottsdale advertising firm ourselves, it’s remarkable to dive into the brand that is Google, the motto “Do no evil,” and the plain misrepresentation of its message over the past few years.
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