Understanding your brand is one thing, translating the brand into an effective message is another thing, but understanding your brand from the audience’s point of view is an entirely different conversation. User experience has been a huge topic for the past few months, with the changing face of advertising from ‘customers’ to ‘fans,’ and Google’s focus shifting from quantifiable analytics to ‘behavior metrics,’ the way a user experiences a brand is insanely important. It’s no longer about just translating a message effectively to promote product purchases; it’s about creating relationships based upon the experience that the audience associates with your brand.

Talk to any Scottsdale advertising professional and they’ll tell you that having a creative brand message with innovative advertising tactics is useless if it doesn’t serve the user’s needs or solve the user’s problem with a targeted solution.
 
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Advertising is Dead, and So Is the Customer was the headline on CNN Business this week. The headline didn’t get a lot of attention because we’ve all heard that line before. Advertising is dead, print marketing is dead, radio is dead; they’re all considered dinosaurs in the age of ‘real-time’ marketing and brand campaigns. The customer connection is no longer associated with one-dimensional, ‘traditional’ advertising but with engagement and interactions. So what’s next? What’s the future of advertising if traditional media is dead?

Integrated Advertising Revisited

Any Scottsdale advertising firm will tell you that traditional advertising is not dead, it’s just used in a different way. Everything must evolve, and advertising methods are no exception. Though the same so-called ‘dinosaur’ platforms such as print and radio are still being used, they are being used in a far more creative and integrated way.

 
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“We can’t stuff the genie back in the bottle, and wishing it would all slow down is also not a viable strategy, so how do we compete against a seemingly infinite universe of competitors?” – Don Meek, EVP/Tribune Digital at Tribune Company

Integrating your brand through every medium that you chose to utilize for advertising is the answer to this question, and at Quaintise we are experts at integrated advertising here in Arizona. Integrated advertising, also called integrated marketing, is the idea that your brand message and theme must transcend into every aspect of your campaign, from your website and social media efforts, to your promotional materials, signage, even employee attire. All aspects of your integrated marketing campaign must be seamless and symmetrical.

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When it comes to monitoring your brand, there’s a lot to take in. From social media outlets such as Facebook, Twitter, LinkedIn, to blogs, news publications, video sites and comment forums, monitoring your brand can be incredibly overwhelming. While a Phoenix public relations firm can take care of brand monitoring for you, it’s best to know what they’ll be looking out for and how you can help.

PR and Brand Monitoring

A PR professional, as one time not too long ago, was responsible for your brand image. This huge responsibility was maintained through the relationships that PR professionals have with news outlets, business leaders and other brands. If there was a disruption to the public image of a brand, the PR pro would swoop in, make some phone calls, shoot out some press releases, and fix the miscommunication, repairing the brand. While that is still a huge part of PR, repairing inaccurate perspectives regarding your business brand reaches far greater than just TV and print.

 
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What are your business goals? This is the golden question, the one every Read rest of this entry >>

There’s been quite a buzz online this week about cultivating connections with your audience for many reasons. Many in the SEO field are noticing some changes in Google’s algorithms where visitor behavior and user experience is becoming more crucial than typical search engine aspects. Investing in customer relationships has always been somewhat a part of maintaining your brand presence, however the age of throwing all of your advertising budget into the message has gone away. Today you must engage your audience every single day, devote your time to them, and cultivate relationships. It’s becoming a whole new ball game out there.

With social media, blogs, and online networking of all kinds, consumers have more power than ever, and wield that power over every brand from the mom-and-pop restaurant down the street to national car makers. We’ve talked about brand equity and gaining a brand advocate over just another buying customer, and as marketing strategies change the brand advocate will mean far more to your business than just another buyer.
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As a new business owner with a big idea, it is possible to go too big too fast. Often times, with an unrealized brand but a enthusiastic idea, the focus and targeted audience becomes lost in the mix. While having an experienced public relations firm assist in brand marketing and PR is crucial, coming to the table with a strong focus on a target niche can be exceptionally useful.

Can’t I Advertise To Everyone?

When we sit down with clients for the first time, one of the foremost questions on their mind is “I want everyone to buy my product.” However, as we’ve explained in previous marketing articles, going big with your brand starts by focusing small. Case in point; your target audience and brand niche.

 
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Brand awareness, brand recognition, and ultimately brand equity lies within the power of your business logo. While there are many marketing techniques to augment your brand reputation, having a logo that speaks to people with consistency and marketability is a key element. How important is your brand logo? Ask McDonald’s, Nike, Adidas, or Starbucks.

In the beginning, the logo is nothing more than an image on a product or website. It’s a sidebar, a piece of an enormous marketing puzzle. In the beginning, the voice comes from the story, not the logo.
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We are all in the business of sales. Whether you’re looking to grow your customer base, sell more products, increase patient load, or generate some new leads, sales plays a huge role. And whether it’s through strategic marketing plans, public relations, social media, or advertising, how you sell yourself and your company truly matters. There are some sales strategies that you can implement no matter what marketing avenue you travel down. Here are our top five things that you should be considering when putting together your sales pitch.

The Problem

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