Advertising; a key element in brand marketing in which the ultimate goal is to influence a target audience to purchase a product, use a service, visit a location, and much more. Effective advertising, marked with a superbly developed brand message, utilizing the right medium, and targeting the correct audience, can work so subliminally and so perfectly to manipulate the thoughts, even desires, of the consumer. Done right, it’s magic!
Emotional Responses to Advertising
As you read this, take a moment to sit back and remember the last powerful ad that you saw, or heard. What was it? Auto makers are wonderful at hitting an individual’s emotions. For example, in our rough economic atmosphere, with the downfall of Detroit, those Chrysler “Imported from Detroit” commercials do a wonderful job at getting to the heart of the matter. Like this 2010 Super Bowl commercial that got a lot of attention not only for its celebrity star and music, but for its emotional aspect during a time when Detroit was failing.