Is there an untapped marketing resource right under your nose that you’re not aware of? Odds are, there probably is. When Quaintise performs a company, brand, or marketing audit for any local Arizona business to determine the Strengths, Weaknesses, Opportunities, and Threats, one of the points that we often comes across under Weaknesses involves employee involvement. Here’s what we mean:
Employees and Customer Relationships
Many times, your employees are your greatest marketing resource. Often times, however, when we are focusing so intently on turning customers into brand advocates, we forget about the very people that work in our stores, interact with our customers, and showcase the brand every day. There is a hugely underutilized marketing resource right under your nose in terms of developing strong relationships with your employees, turning them into brand advocates instant of just hourly workers.