In the beginning, before the hype of Cyber Monday, it was nothing more than a marketing ploy implemented ingenuously by Shop.org. However, today, Cyber Monday 2011, has gone far beyond just marketing hype and has grown to literally become the busiest online shopping day of the entire year. This amazing transformation from the 12th busiest online shopping day of the year to the first was made possible by expert marketing, something every eBusiness can learn from.
Cyber Monday started back in 2005 by Shop.org in an attempt to pursued shoppers to forgo the retail stores and shop online. Purchasing products on Cyber Monday still affords all gift givers enough shipping time to get that present to its final destination. This year, Cyber Monday is looking to break all kinds of records, as the experts compare numbers to a rise in purchases on Black Friday this year.