“On any given day, more people are posing health questions to Google than posing health questions to their doctors.” — Google’s chief health strategist, Dr. Roni.

Do you remember that quote? In January of 2011 we ran a very popular healthcare marketing article titled “Leveraging Google Health for Medical Marketing” and how a new product called Google Health was changing how online users found answers to some very pertinent healthcare questions. While Google Health hasn’t exactly lasted as Google expected, healthcare on Google has exploded over the past year-and-a-half since we published that healthcare marketing article.

 
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Since the dawn of Facebook, photos have been the most commonly used form of status update. From crazy college party photos to family photos and vacation photos, sharing photos on Facebook has always been somewhat of a staple of not only Facebook marketing, but personal Facebook use. In 2012, 250 million photos are uploaded per day on Facebook. Perhaps that’s why Pinterest has become so popular, and why Facebook is starting to look more and more like this photo-sharing giant.
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In terms of branding and marketing, going social can be a scary proposition for many companies. Going social means opening yourself up to criticism, possibly some bad reviews, and the completely unpredictable. However, going social can also mean reaching a greater audience, increasing your brand equity, and always being a part of the trending scene. From medical marketing in Scottsdale to Fortune 500 companies in New York, there’s always more room for social integration, and with a recent WordPress/Facebook announcement the possibilities are endless.

 
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While we’re on the subject of taking risks with your brand, let’s dive a little bit deeper into why you would take a great marketing risk. Why would you put it all on the line? What steps would you have to take to ensure that the risk is well calculated? Some of the greatest marketing campaigns ever implemented were huge risks for companies, and yet when they pay off they pay off huge! Take it from a Scottsdale marketing firm that has been in this business for many years, sometimes it’s imperative that you take the leap.

 
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As a small business owner, the CEO of a Fortune 500 company, or a medical professional in charge of multiple offices, how great of a marketing risk are you willing to take? Think about that question for a moment. Could you risk losing income to stand by a message that you believe in? As a prominent Scottsdale advertising firm, we are often approached with this question by clients. How far would you go?

 
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There’s been a lot of talk about Google+ recently, and with the stark decline in Facebook shares and recent leveling-off of Pinterest, many are looking back at Google+ with interest. But how can medical practices and healthcare professionals use Google+ for their own marketing benefit? Is it the next big thing in social media, or just another Google fad that will come and go just as Google Health and Google Wave?

 
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