Do you know what Youtube, Google, Redbull and Facebook have in common; creative offices that elicit employee productivity. No matter what industry you’re in, it can be tough to find the right people and keep them engaged in your brand. Whether it’s staring at a computer for ten hours a day, greeting customers over and over again, or counting money, every industry is faced with this counter-productivity problem. You want your employees to be a part of your brand, a part of the brand experience, offering creative ideas and getting involved in the entire process. A great way to encourage employee productivity is to provide a little something different in terms of office space.
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Just the other day we were talking about Google and its being found guilty in an Australian court for deceptive advertising. Today we’re looking at some more court settlements regarding advertising. As a Scottsdale advertising firm ourselves, it’s remarkable to dive into the brand that is Google, the motto “Do no evil,” and the plain misrepresentation of its message over the past few years.
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When it comes to brand marketing, transparency is your best friend and greatest ally. If you can remain transparent with your advertising, social marketing, and overall message, and stick to that transparency throughout your brand’s lifetime, you will turn some heads and make a bit of a profit. Even the search engines, Yahoo, Google and Bing, benefit from being transparent and honest with their audience. So, when Google was recently found guilty of ‘deceptive advertising practices’ we decided to take a deeper look at exactly what they were up to and how transparent they really are.
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Let’s talk brands, as we always do. On Monday, Bloomberg released their 2011 greatest brand rankings, something that we at Quaintise are very keenly watching. As part of Interbrand’s Best Global Brands of 2011, the list includes the most influential, highest value brands in the world. What did they come up with? Take a look.

 
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As we work out way well into 2012, it’s always fun to look back at what others have done in 2011 and base our future marketing plans avoiding every mistake that the others have made. Last week we talked about setting yourself up for marketing success in 2012 with the right outlook, plans and strategy. It’s also useful to look back at what marketing strategies others used in 2011 and how miserably they failed.

Inc.com’s Top 10 Brand Disasters of 2011

At the end of 2011, last week, Inc.com released its top 10 failed marketing disasters of 2011, and we couldn’t agree more. Here are our top 5 brand blunders of 2011 from the Inc.com list:

 
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How important is brand trust? Undoubtedly, brand trust is the single, most sought-after objective of every marketing strategy. Brand trust equals brand equity, which turns into amazing profit for any given company. But how does brand trust work? Martin Lindstrom, one of TIME Magazine’s “World’s 100 Most Influential People” took an interesting look into brand trust and product endorsement.
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‘We’d rather ask for your patience than your forgiveness.’

This was the brand message back in the 1950’s from Jack Daniels. At a time when brands were pulling back on all forms of advertising, Jack Daniels was going full speed ahead, even when the demand highly exceeded the supply. The entire concept of advertising to let people know they ‘couldn’t get it’ should be realistically avoided, and yet Jack Daniels took full advantage of their low supply by creating an exclusive and high quality brand.

 
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Measuring a strong, consistent and successful business brand is not just about the sales numbers and the number of Facebook Fans you have, it’s about how your employees feel about their job. Do your employees love where they work? Were they Fans before they got the job? Are they brand advocates now? Here are some very important questions that you should be asking yourself as a business owner as we get closer to a new year.

Do I have a Brand that Elicits Emotion?

Coming into the New Year, take a step back and have a marketing team evaluate your brand. Consider getting a brand audit to determine how effective your brand truly is at creating an experience, eliciting emotion, maintaining consistency, and communicating an effective brand message.

 
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In the beginning, before the hype of Cyber Monday, it was nothing more than a marketing ploy implemented ingenuously by Shop.org. However, today, Cyber Monday 2011, has gone far beyond just marketing hype and has grown to literally become the busiest online shopping day of the entire year. This amazing transformation from the 12th busiest online shopping day of the year to the first was made possible by expert marketing, something every eBusiness can learn from.

Cyber Monday

Cyber Monday started back in 2005 by Shop.org in an attempt to pursued shoppers to forgo the retail stores and shop online. Purchasing products on Cyber Monday still affords all gift givers enough shipping time to get that present to its final destination. This year, Cyber Monday is looking to break all kinds of records, as the experts compare numbers to a rise in purchases on Black Friday this year.

 
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The inherent point to every press release is to grab attention, and over the years public relations professionals have increased their vocabulary to include big, compelling phrases to hopefully persuade news sources to publish their stories. However, over the years as this has become common practice for the PR world, many readers and news outlets are adhering to the notion that less is more.

What are Buzzwords?

Technically speaking, buzzwords are a form of salesmanship, or politics, where a phrase or single word that ‘has begun to see use in the wider society outside of its originally narrow technical context.” These are words that, over time, have grown to mean something more and generate more feeling than other words. Buzzwords garner excitement, interest and sentiment, and are hopefully compelling enough to follow the ultimate call to action.
 
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