Do your patients watch Dr. Oz? Do they enjoy The Doctors as well? How about shows like The Biggest Loser or read Runners Magazine? If you know these details of your patient’s interests, you can develop incredibly targeted ad campaigns on Facebook. Let Quaintise take you on a little trip through some of the Facebook Advertising secrets of the trade.

Understanding Your Audience – The Red Tape

As the title of this article states, most physicians and specialists do not have the correct forms for their patients to fill out. Welcome forms are pretty standard, including medical history, insurance information, and some of the most personal questions that some can think to answer. But, they are missing some key ingredients to assist in a physician’s overall healthcare marketing campaign.

 
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Big data is the future of healthcare marketing, but big data does not mean bigger marketing, it simply means smarter marketing. Bigger data does not necessarily mean advertising on a grander scale, or marketing through even more platforms with multiple strategies, it means advertising and marketing more efficiently to meet the audience on a more targeted level.

What is Big Data?

First off, let’s define what ‘big data’ really is. It’s a marketing term that has become quote ‘trendy’ in certain circles, and understanding exactly what it means can help a great deal.

 
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According to a new study conducted by Lab 42, humor sells far better than anything, even the age old adage that ‘sex sells’. The study interviewed 500 respondents with the simple question “Does it really ad up?” The results might not be what you’d expect.

• 71% said a funny ad makes them more likely to remember a product
• 12% said an educational add made them remember the product
• 8% said sexy
• 4% said serious
• 3% said patriotic

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It’s an interesting idea; predicting the future by monitoring social media conversations. In order to be successful, healthcare marketing agencies in Los Angeles and around the nation are expected to be one step ahead of the game, leading their client’s one step ahead of the competition.  Being able to predict the future via social media is not new, but in 2013 it can be incredibly useful if utilized appropriately.

Social Monitoring and Listening

With so many social mediums such as Twitter, Facebook, Pinterest, Instagram, even Google, it’s nearly possible to literally predict the future. The Pentagon uses the technique of listening to “chatter” when monitoring social networks for possible terrorist attacks. Big box brands around the world listen to “chatter” when monitoring their brand or industry related topics.

 
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Everyone in the healthcare marketing field wants to know; what will the hot marketing trends of 2013 be? Are we looking at more mobile advertising and less print? Will it revert to more traditional forms of media or will digital technology completely take over? As one of the best healthcare marketing agencies in the nation, we have our own opinions on hot marketing trends in 2013, but to be unbiased we combed the net to find out what other experts in marketing think, and here’s what we found:

1. Consumers Expecting More – Consumers have extremely high expectations on brands, thanks to expert marketing by companies like Target, Starbucks, Old Spice, Cleveland Clinic, and many more. The bar is going to be set particularly high in 2013, and brands will have to find a way to connect with consumers on a personal, relevant level. Healthcare marketing campaigns will need to be integrated into every advertising avenue available, chiefly digital media; mobile, social and content driven. Consumers will expect to be highly engaged with the brand – engrossed in the concept and the message that the brand is sharing.

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Analytics are an aspect of healthcare marketing and SEO that cannot be ignored; to do so would be akin to running through a corn maze with a blindfold on. You know your ultimate goal is to get to the end of the maze, but you have no idea how to get there. Marketing agencies in Los Angeles and Scottsdale often tote their marketing practices, but tend to place analytics on the back burner until that end of the month report, when, in reality, it should be at the forefront of your operation.

How Well Did That Marketing Campaign Perform?

Healthcare marketing agencies need to ask themselves one key question when completing any marketing campaign, and it’s not the question posed above. Sure, you absolutely need to know how the campaigned performed, if the brand message was conveyed appropriately, if traffic on the site increased, etc. But the real question you need to be asking your marketing staff is “How did that campaign really go? Did the client see a Return on their Investment?”

 
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In writing our previous piece of content regarding Apple’s recent court battle with Samsung, I ended the blog with this line; Apple has branded itself so incredibly well with regards to tablets that it is inherent in our minds to automatically look for iPads when talking about tablets, and it really got me thinking. I’m not one for conspiracy theories, however when you dive head first into behavioral marketing and branding, it’s easy to get sucked into the power behind brand marketing.
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How mobile is your business? According to a new study released today from Acquity Group, 70% of marketers plan to increase their mobile marketing budgets for 2013. Are you one of those marketers or businesses looking to increase their mobile presence? With an experienced LA marketing firm, there might not be any need to greatly increase your mobile marketing budget, but rather a greater need to focus it. Let me explain…

 
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In business, whether it’s in the hotel industry or medical industry, there’s traditional marketing in Scottsdale with print, online, tv and radio, and then there’s the kind of handshake, face-to face, look-in-the-eye marketing that only a business owner can do. As a healthcare provider or small business owner, some of your greatest moments will be when you can look a big shark in the eye and close the deal. So, we’re veering a bit from our normal, integrated marketing discussions for today to offer up some tips on how to land that big deal.

 
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Understanding what your audience wants is paramount to creating a successful marketing campaign. No matter what medium you’re using, what message you’re sending, or what Scottsdale marketing firm you’ve contracted, knowing what your customers and fans want can mean the difference between profit and loss. However, a new Harvard Business Review article just published this week is blowing up everything we know about marketing to your target audience.

 
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