We’ve been spending a lot of time on the subject of mobile marketing here at Quaintise, and it’s for one main reason; mobile marketing is the future. Yes, as a reputable Scottsdale marketing firm, we take pride in our expert abilities in ‘traditional’ advertising such as print, banner ads, radio and TV, but mobile marketing is the next big thing and, as always, we’re one step ahead of the pack.
If you’re not advertising on mobile platforms, it’s time to get with the program. Most Scottsdale marketing firms are now offering mobile advertising packages, and for good reason. According to a report released on Wednesday from the Interactive Advertising Bureau, mobile advertising saw a one-year increase of 149 percent, from 2010 through 2011. Were you a part of that statistic?
When it comes to setting your marketing budget, updating your marketing plan, or reviewing your current business financial situation, sometimes the hard decisions have to be made. You want the best bang for your buck, so to speak, when it comes to marketing you need to decide which marketing agency in Arizona will work for you, whether you can go it alone, and what small changes you can make to truly get the greatest impact for the smallest budget.
Starting your own business can be rough. The simple word “startup” can either bring excitement or a feeling of dread to many marketing firms. With the growth of certain industries like the infamous food trucks, it’s interesting to take a look at some of these business owners got started, what marketing techniques they employed, and how many other industries, including medical marketing and hotel marketing, can utilize similar strategies.
When it comes to brand marketing, transparency is your best friend and greatest ally. If you can remain transparent with your advertising, social marketing, and overall message, and stick to that transparency throughout your brand’s lifetime, you will turn some heads and make a bit of a profit. Even the search engines, Yahoo, Google and Bing, benefit from being transparent and honest with their audience. So, when Google was recently found guilty of ‘deceptive advertising practices’ we decided to take a deeper look at exactly what they were up to and how transparent they really are.
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Before the shipwreck of Costa Concordia, Carnival Corp was seeing huge strides in overall sales and Wall Street numbers. Everything was looking up. Today, shares of Carnival have dropped significantly, according to Forbes.com. PRWeek estimates that Carnival will lose more than $90 million in earnings in 2012 due to this event. Here’s what we would have done:
A huge part of public relations and brand marketing is reputation management. IN small terms, that means monitoring social networks, news feeds and blogs for any possible disgruntled consumer or unhappy fan. In big money terms, this means taking a disaster that is truly unimaginable, such as the Costa Concordia shipwreck, from becoming a brand destroying, company crushing event…no small feat.
Brand Risk Taking
Every brand takes risks, but hopefully these risks are calculated and are strategically taken in order to increase brand equity. The Costa Concordia, owned by Carnival Corp, took one huge risk in the name of increasing brand awareness that ultimately has tarnished the brand forever.
Deciding on your business New Year’s Resolutions for 2012 is all about setting yourself up for success. You are going to make 2012 an amazing year for your business. Think positively, but realistically, and jot down some ideas for what you want to happen in the next year. Do you want more Fans and brand advocates? Do you want to take on less of the work load? Do you want a greater brand and marketing presence? How much more money do you realistically want your business to make in 2012?
Resolution #1
Brand Audit – Every business needs to revaluate their brand once a year, and what better time than now? You’re number one New Year’s Resolution should be to have a professional marketing firm audit your brand. From this audit they will be able to tell you if your brand message is accurate and effective, if you’re demographic is targeted properly, if your business is consistently sticking to that brand message, and much more. There is truly no better way to start off 2012 on the right track then by having a brand audit ran.
Happy Holidays! This purgatory week between Christmas and New Year’s Eve is commonly known as the week when you sit back and reanalyze your business. You take a look at your brand, your marketing efforts, your message, advertising, and overall financial picture. It’s also when you set business goals for 2012, and jot down your business New Year’s Resolutions. As marketing professionals, we’d like to assist you in setting those business New Year’s Resolutions for 2012.
Learning from 2011
Before you set up your New Year’s Resolutions for 2012, take a look at what worked and what didn’t work in 2011 in terms of brand marketing and advertising. Did you run any highly successful advertising campaigns? What can you take away from those successful campaigns and tweak for 2012?
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How does the housing market affect the advertising market? It seems like a silly association, but according to Mike Sheldon, CEO of Deutch/LA and marketing manager for ad campaigns for Volkswagon of America, Sony Playstation, and Dr. Pepper, considers the housing market to be a precursor of the advertising market.
Sheldon “believes that “it won’t be a solid recovery” until the housing market bounces back. “The purchase of a home is the ultimate act of self-confidence,” he notes. As such, Sheldon envisions a “slow and wobbly” rebound for the ad industry.” (Adweek.com)
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