Any Scottsdale public relations professional will gladly point out how useful social media has become, but when you ask them to explain their social media PR techniques and strategies, they’ll tell you ‘it’s a trade secret.’ Unfortunately, for business owners and medical professionals trying to break into the world of marketing and PR, that’s the last thing that you want to hear. So, today we’ve broken it down to 5 easy steps that you should be following in order to create a buzz, as they say, with PR in social media.
1. Think ReTweets, Likes and Shares – As far as Twitter goes, ReTweets are like money in the bank. The same goes for Likes and Shares on Facebook. As we’ve mentioned in a few of our social media articles, if you can create a press release headline that is “tweetable” and “likable,” your audience will truly do promotion work for you.
2. Connect With the Top Dogs – Social media is all about influence. Whether you’re a Scottsdale public relations firm or a New York PR guru, if you don’t have influence on Twitter and Facebook, you don’t have much of a say how your press release is going to be syndicated by the masses. Connect with those social media individuals who have a grasp of your industry, or a large hold over media in general. Share information with them, create conversations, and hopefully become friends. Sometimes all it takes is one Tweet or Like from a user with a strong social media presence to boost your press release into the stratosphere.
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