While we enlist many different forms of advertising and marketing for clients in nearly every industry, medical marketing is something that Quaintise has always had a keen knowledge of. Every industry is distinctive, and requires unique marketing strategies that not only cater to the industry, but the client’s brand as well. Medical marketing comes with unique challenges, but also provides amazing opportunities. In this case, I’d like to dive into medical marketing online, and the simple steps that you can take to increase online brand awareness.

Medical Search Marketing

With many years in the medical search marketing field, we’ve become familiar with the marketing techniques that provide the highest results. Every brand, no matter what industry, needs to increase their online brand awareness to amplify their overall brand presence. With an integrated marketing plan, online strategies such as search marketing, online reputation management, social media marketing are essential. The 5 steps provided below are the foundation to a great online presence.
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“On any given day, more people are posing health questions to Google than posing health questions to their doctors.”  — Google’s chief health strategist, Dr. Roni.

Google’s influence over an individual’s personal health decisions is a golden opportunity for medical marketing. The above quote should sound like music to any medical marketing strategists’ ears simply because of the immense possibilities that it provides.

According to the Pew Internet & American Life Project, 83 percent of Internet users have looked online for health information recently. New data released by Pew show many people are now using cell phones to search for health information — 29 percent of cell phone owners age 18 to 29, and 17 percent of cell owners overall. It’s the first time Pew has surveyed health searches on cell phones.

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