When it comes to health concerns and touchy subjects such as STD’s, labor and birthing, and vaccinations, you might think that the last place people look to is Facebook and Twitter. However, a recent report from PricewaterhouseCoopers shows differently. In fact, around a third of U.S. adults use social media as a health resource, seeking medical information, discussing symptoms, asking questions, and expressing opinions about physicians, drugs and insurance companies. For medical marketing firms in Scottsdale, this is well known but important information.

 
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Yesterday we talked about Facebook’s Edgerank and what it all means. In social media marketing and brand marketing, understanding how to reach your target audience is paramount, so understanding Facebook’s Edgerank should really be second to none. There are hundreds of marketing strategies to remember when marketing to that specific Facebook audience, but above all is taking advantage of Edgerank. So, now that you understand how it works, let’s take a look at how you can use it to your advantage.

Step One – Create an Accessible Facebook Page

Be inviting in everything that you do no Facebook. Remain positive at all times, and encourage interaction both between the brand and the audience, and between the audience themselves. Build your page with less professionalism and more fun…this is Facebook after all. Remember who you are targeting, who your audience is, what gender and how old they are, and build out some tabs just for them.

 
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Facebook’s EdgeRank; it’s either silently killing your social media marketing efforts or making your life very easy. Much like Google, Yahoo and Bing rate websites and rank them based on their overall score (Google uses PageRank), so too does Facebook, ranking all of your Friends and Businesses based on a variety of aspects that contribute to the EdgeRank. In online brand marketing, understanding how EdgeRank works and how to beat it is crucial to getting your brand message seen and heard on the most influential social media outlet in existence.

What is EdgeRank?

EdgeRank is the probability that your status update, post, photo, link or video will show up in a Fan’s ‘News Feed.’ A few months back, Facebook renovated its entire platform, literally taking EdgeRank to the next level.

 
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‘Tis the season for controversy. The TICL reality show “All-American Muslim” is garnering a lot of it, and the brands that have decided to pull all advertising from the show are taking the brunt. Lowe’s pulled all advertising last week, as we mentioned in an earlier article, and this week the travel website Kayak has pulled advertising as well. When you advertise during a specific show it says something about your brand, but when you pull advertising from that show is says something completely different. What message are you sending to your audience?

 
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We don’t often talk about Twitter here on the Quaintise blog, but can be an integral part of your social media brand campaign. Like Facebook, Twitter relies on engagement, connections, and conversation. This week some exciting news has comes out of Twitter regarding brand pages and some new opportunities for brand marketing.

 
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Running a successful Facebook marketing campaign is complicated. Beyond the time it takes to personally connect with your target audience and network with your demographic, Facebook marketing requires a strict objective, measurable goals, and a plan. Launching a successful campaign is one thing, maintaining that marketing objective over time is quite another.

Case Study: Arizona OB GYN Affiliates

Understanding that Arizona OB GYN Affiliates’ (AOA) target two most important audiences are women just before and during their childbearing years. This audience, the Y Generation, born after 1982, are incredibly technology savvy and are categorized as the “Connect with Me” health care consumer. With that knowledge, we decided to embark upon a Facebook campaign with the goal of connecting with this target demographic.
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Instant engagement is the key to a brand’s success in the future of social media marketing. Creating that brand experience when a consumer walks into your store is one thing, and still extremely important, however creating that instant connection and experience with a potential Fan online is equally, if not more important.

Instant engagement marketing is not a new concept; however with the new Facebook its strategies are new. When a consumer sees an advertisement or walks into a brand’s establishment, that consumer will make a decision within 7 to 17 seconds. On F8, where simply hovering your mouse over a live-streaming status updates can give you instant access to a brand, I’m going to guess with confidence the decision to check out that brand is made within less than 3 seconds.

 
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With the new update to Facebook, and the recent implementation of Google Plus, brand marketing is moving to different heights. Marketing teams and PR professionals are rushing to stay ahead of the curve, integrate these new updates into their advertising, and reevaluating marketing strategies. The game is changing, and it’s changing quickly, so how do you remain relevant in a constantly changing online world?

 
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The entire world is talking about Facebook today. Many of them are grumbling, many of them are confused, and many of them are vowing to jump over to Google Plus. So, for the purposes of our short and sweet Friday article, let’s set the record straight on the new Facebook changes.

Facebook Ticker

Yesterday afternoon, Mark Zuckerberg announced some huge changes that are coming to Facebook, some of which have already been implemented. The Facebook Ticker is that new addition you see in the upper-right-hand corner of your News Feed. This is a constantly moving stream of activity, a live streaming feed of everything that your Friends are doing. In time, this will be your quick connection to TV episodes your Friends like, music they’re listening too, and most importantly Brands that they are talking about.
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I wanted to jump back to the discussion of Facebook for today’s blog simply because we are about to launch a huge Facebook Contest for one of our clients, and I have to say that I’m pretty excited. Facebook Contests are an innovative way to engage your target audience while increasing Fans and developing relationships and leads. Let’s walk through the greatest and most effective Facebook Contests that I’ve been a part of.

Facebook Photo Demographics

Everyone loves a good photo. Whether it’s silly and fun, serious, beautiful, emotional, or adorable, photos are the most Shared, Liked and Commented on pieces of content on Facebook. Though the exact numbers aren’t in yet for the summer of 2011, it’s estimated that 100 billion photos have been posted to Facebook so far. At the end of 2010, there were 60 billion photos Shared on Facebook, around 6 billion uploaded each month. At the end of the summer, that number is expected to reach 100 billion photos uploaded.

 
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