Today is Earth Day, the one day of the year when people actually stop to smell the roses. Trees are planted in local parks, kids release ladybugs into the gardens, teachers stress the importance of recycling, and businesses of all sizes go green for the day. But can going green for more than a day be profitable and improve business?
Today, Greenpeace released its first ever “green” report of tech companies, so for this Earth Day we thought we’d take a time-out from our usual marketing plans and pr strategies and consider the green alternative. While Apple and Google have seen ridiculous surges in profits over the past year, both have been rated very differently by Greenpeace.