Today is Earth Day, the one day of the year when people actually stop to smell the roses. Trees are planted in local parks, kids release ladybugs into the gardens, teachers stress the importance of recycling, and businesses of all sizes go green for the day. But can going green for more than a day be profitable and improve business?

Today, Greenpeace released its first ever “green” report of tech companies, so for this Earth Day we thought we’d take a time-out from our usual marketing plans and pr strategies and consider the green alternative. While Apple and Google have seen ridiculous surges in profits over the past year, both have been rated very differently by Greenpeace.

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I remember one of the very first commercials to advertise the “World Wide Web.” I remember thinking that whatever this was, it was going to be amazing and I couldn’t wait for it to come out.   If you sit back and think about it, those first internet commercials were catching our attention and eliminating our imaginations not more than 10 to 15 years ago. And here we are today, carrying the ‘World Wide Web’ around in our pockets. Amazing!

Remember when you had to fully type in a domain name, not forgetting about the ‘WWW’ part? Back when chat rooms were all the rage for the kids, the sound of “You’ve got mail” was music to our ears, and we paid for web use through our telephone connections. I remember sitting night after night on the ‘web’ chatting in online chat rooms about sports and popular culture, and downloading just one song at a time (and even that one song would take all day to download). Back in the beginning the web was all about connecting with the world.

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