Latest Healthcare Marketing Insights


The ROI of Sponsored Stories - Understanding the Next Big Thing in Healthcare Marketing

Advertising can be a deceptive business. From tweaking real estate images with Photoshop to running ads masked as quality content, to Google’s use of advertising space, there are many tricks to the trade that your patients are probably not aware of. In...

Telling A Story - Visual Content Marketing in Healthcare

Since the dawn of healthcare marketing, it’s been a challenge to get the right-brained marketers and the left-brained marketers on the same page. And many times that discrepancy shows through in healthcare marketing campaigns, where the words and the...

Meeting Hospital Goals by Improving the Patient Experience in 5 Easy Steps

There are very few medical organizations in the world that understand the true meaning and effectiveness, and put it into action, as the Cleveland Clinic does. While many healthcare marketing firms try to convey the importance of patient experience and...

Re-Imagining the Physician's Front Office with Healthcare Marketing Trends

Much like a Facebook Cover Photo is your social media first impression, and your website is your web first impression, the front office of your practice is the physical first impression that you as a brand and a business will leave on a new patient. In...

Illustrating the Importance of a Physician Blog - Getting Physicians on Board

As a healthcare marketing expert, you understand the importance of developing powerful, purposeful content intended to drive traffic and convert readers into clients. As a physician, the philosophy of ‘getting published’ in major journals has been an...

Blog, Post, Advertise - Rinse and Repeat

When talking to prospective clients about the importance of Facebook, I like to utilize the phrase blog, post, advertise, and, of course, repeat. Content marketing and social media marketing in healthcare go hand-in-hand. You cannot successfully take...

Facebook Ads About To Get A Big Facelift

I love following Facebook in my News Alerts. They are always up to something, and for a social media healthcare strategist, it’s exciting and intriguing to keep a close eye on Facebook News. Currently, Facebook has 27 Advertising options for Facebook...

Healthcare Marketing and Millennials

Have you been marketing to millennials? What success have you seen in the healthcare marketing realm? Marketing to millennials, especially in healthcare, is rough going. It’s rough going for any industry simply because they are a tough demographic to...

Are Physicians on Facebook Too Much?

New healthcare research is shedding some disturbing light on exactly what the staff inside of an ER are doing at any moment throughout the day, or night. As professionals in the healthcare marketing industry, we are well aware of how paramount Facebook...

Physicians - Stay Ahead of the Marketing Curve

True marketing leaders must innovate continuously to stay ahead of the market, by creating needs, rather than only responding to them. – Forbes.com