---
title: Health and Wellness Marketing Trends & Insights | Quaintise (18)
description: The latest marketing news for organizations in the medical, health and wellness, and life sciences industries. (18)
---

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# Latest Healthcare Marketing Insights

---

[![Big Data in Healthcare Marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/Big-Data-in-Healthcare-Marketing.jpg?width=944&name=Big-Data-in-Healthcare-Marketing.jpg)](https://blog.quaintise.com/data-driven-healthcare-marketing-strategies-that-will-increase-results)

## [Data-Driven Healthcare Marketing Strategies that Will Increase Results](https://blog.quaintise.com/data-driven-healthcare-marketing-strategies-that-will-increase-results)

Driving the most success with healthcare marketing campaigns begins with a clear goal. It’s really that simple, and yet that complicated. Your goal must be sharp, well-defined, and ultimately purposeful. In doctor marketing, a well-defined goal becomes...

###### [READ ARTICLE \>](https://blog.quaintise.com/data-driven-healthcare-marketing-strategies-that-will-increase-results)

[![Patient Healthcare Decision Pathway](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/HiRes-1024x725.jpg?width=944&name=HiRes-1024x725.jpg)](https://blog.quaintise.com/capitalizing-on-a-patients-healthcare-decision-making-pathway)

## [Capitalizing on a Patient’s Healthcare Decision Making Pathway](https://blog.quaintise.com/capitalizing-on-a-patients-healthcare-decision-making-pathway)

As a physician, your online reputation is probably one of your most important marketing details. The simple act of identifying, researching and selecting a family doctor or specialist has changed dramatically over the years, and while word of mouth is...

###### [READ ARTICLE \>](https://blog.quaintise.com/capitalizing-on-a-patients-healthcare-decision-making-pathway)

[![content marketing in healthcare](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/health_chart3_usagetactic.jpg?width=944&name=health_chart3_usagetactic.jpg)](https://blog.quaintise.com/5-tips-for-getting-started-with-content-marketing-in-healthcare)

## [5 Tips for Getting Started with Content Marketing in Healthcare](https://blog.quaintise.com/5-tips-for-getting-started-with-content-marketing-in-healthcare)

Photo Credit http://bit.ly/1cG7lKs Content marketing is more than a buzz word in healthcare, it’s a marketing strategy that has grown to become quite effective and advantageous for small and large medical practices. From the two-doctor practice Quaintise...

###### [READ ARTICLE \>](https://blog.quaintise.com/5-tips-for-getting-started-with-content-marketing-in-healthcare)

[![email marketing\_healthcare](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/email-marketing.jpg?width=944&name=email-marketing.jpg)](https://blog.quaintise.com/email-marketing-is-now-more-effective-then-ever)

## [Email Marketing is Now More Effective Than Ever](https://blog.quaintise.com/email-marketing-is-now-more-effective-then-ever)

The rumor is that email marketing for health care is dead, or at least dying a quick and painless death, ever since Google updated it’s email platform to include Promotions and Updates Inbox Tabs. In reality, the rumors that email marketing has died have...

###### [READ ARTICLE \>](https://blog.quaintise.com/email-marketing-is-now-more-effective-then-ever)

[![marketing to millennials](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/marketing-to-millennials-2.jpg?width=944&name=marketing-to-millennials-2.jpg)](https://blog.quaintise.com/knowing-where-to-buy-ad-space)

## [Knowing Where To Buy Ad Space](https://blog.quaintise.com/knowing-where-to-buy-ad-space)

A key component to any healthcare marketing campaign is knowing where to advertise. And knowing where to advertise involves a great appreciation and comprehension of your target demographic, and their behaviors both online and off. Understanding a...

###### [READ ARTICLE \>](https://blog.quaintise.com/knowing-where-to-buy-ad-space)

[![physicians\_social media marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/physicians_social-media-marketing-1.jpg?width=944&name=physicians_social-media-marketing-1.jpg)](https://blog.quaintise.com/if-some-of-the-largest-hospitals-in-the-u-s-are-using-social-media-why-arent-you)

## [Hospitals in the U.S. are Using Social Media, Why Aren't You?](https://blog.quaintise.com/if-some-of-the-largest-hospitals-in-the-u-s-are-using-social-media-why-arent-you)

How important is social media to healthcare marketing? Ask the professionals at the University of Michigan Health System, or the Nemours/Alfred I. DuPont Hospital for Children in Wilmington, Delaware, Brigham and Women’s Hospital in Boston, or the...

###### [READ ARTICLE \>](https://blog.quaintise.com/if-some-of-the-largest-hospitals-in-the-u-s-are-using-social-media-why-arent-you)

[![facebook marketing for physicians](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/facebook-76531_640-2.png?width=944&name=facebook-76531_640-2.png)](https://blog.quaintise.com/zuckerberg-gets-hacked-protect-your-brand-on-facebook-with-these-3-tips)

## [Protect Your Brand on Facebook with These 3 Tips](https://blog.quaintise.com/zuckerberg-gets-hacked-protect-your-brand-on-facebook-with-these-3-tips)

Last week, a ‘white hat hacker’ took matters into his own hands and hacked into the most powerful Facebook User’s page – founder Mark Zuckerberg. In healthcare marketing, an aspect that is often overlooked but extremely important is the element of...

###### [READ ARTICLE \>](https://blog.quaintise.com/zuckerberg-gets-hacked-protect-your-brand-on-facebook-with-these-3-tips)

[![](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/las-vegas_Marketing.jpg?width=944&name=las-vegas_Marketing.jpg)](https://blog.quaintise.com/how-is-a-vegas-night-club-like-a-physicians-office-marketing-insight-from-the-re-invented-strip)

## [Healthcare Marketing Insight from the Re-Invented Vegas Strip](https://blog.quaintise.com/how-is-a-vegas-night-club-like-a-physicians-office-marketing-insight-from-the-re-invented-strip)

I love Las Vegas. The entertainment, the freedom, the innovation in marketing at every turn. And, yes, there are a plethora of lessons to be learned from marketing Las Vegas to healthcare marketing. In a town that constantly reinvents itself, it’s easy...

###### [READ ARTICLE \>](https://blog.quaintise.com/how-is-a-vegas-night-club-like-a-physicians-office-marketing-insight-from-the-re-invented-strip)

[![marketing to millennials](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/marketing-to-millennials1.jpg?width=944&name=marketing-to-millennials1.jpg)](https://blog.quaintise.com/keep-it-simple-you-know-the-rest-healthcare-marketing-is-most-effective-when-simplified)

## [Healthcare Marketing is Most Effective When Simplified](https://blog.quaintise.com/keep-it-simple-you-know-the-rest-healthcare-marketing-is-most-effective-when-simplified)

In an era where everything is digital, even our realities are augmented, healthcare marketing agencies easily lose sight of what’s important – motivating and inspiring patients to take action. Between social media marketing, video marketing, email...

###### [READ ARTICLE \>](https://blog.quaintise.com/keep-it-simple-you-know-the-rest-healthcare-marketing-is-most-effective-when-simplified)

[![facebook mobile marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/facebook-mobile-marketing-2.jpg?width=944&name=facebook-mobile-marketing-2.jpg)](https://blog.quaintise.com/are-your-patients-engaging-with-your-brand-why-you-needed-to-be-on-this-yesterday)

## [Are Your Patients Engaging with Your Healthcare Brand?](https://blog.quaintise.com/are-your-patients-engaging-with-your-brand-why-you-needed-to-be-on-this-yesterday)

Facebook, much like Google, is constantly evolving, staying ahead of the spammers, the scammers, the cheaters, and the haters. The relentless evolution has purpose – to better the brand experience for Fans, and to make money. These are essentially the...

###### [READ ARTICLE \>](https://blog.quaintise.com/are-your-patients-engaging-with-your-brand-why-you-needed-to-be-on-this-yesterday)

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