Latest Healthcare Marketing Insights


Telling A Story - Visual Content Marketing in Healthcare

Since the dawn of healthcare marketing, it’s been a challenge to get the right-brained marketers and the left-brained marketers on the same page. And many times that discrepancy shows through in healthcare marketing campaigns, where the words and the...

Re-Imagining the Physician's Front Office with Healthcare Marketing Trends

Much like a Facebook Cover Photo is your social media first impression, and your website is your web first impression, the front office of your practice is the physical first impression that you as a brand and a business will leave on a new patient. In...

Blog, Post, Advertise - Rinse and Repeat

When talking to prospective clients about the importance of Facebook, I like to utilize the phrase blog, post, advertise, and, of course, repeat. Content marketing and social media marketing in healthcare go hand-in-hand. You cannot successfully take...

What Physicians Can Learn From The Most ‘Epic’ Facebook Meltdown in History

I didn’t necessarily want to write about this ‘epic’ failure, simply because if you are online and you haven’t heard about it, you’ve probably been living under a rock. Amy's Baking Company Bakery Boutique & Bistro, located right here in Scottsdale,...

Conversational Healthcare Marketing

The days of one-way, one-sided promotional brand messaging are over. In reality, they’ve been over for some time now in the opinions of many expert Quaintise healthcare marketers. With the remarkable and various brand messaging channels available today...

Five Physician Tips To Increase Facebook Engagement

As a medical professional, whether a family physician, an OB GYN, a specialist or somewhere in-between, you understand the importance of social media and the significance of generating conversations and engagement with your brand. You are keenly aware...

Physicians - Why You Shouldn't Write Your Own Content

Who is the hero or heroine of your storytelling? Who is the brand champion? If it’s your brand itself, your business, even yourself, you’re running your content marketing campaign all wrong. The key to your storytelling and content marketing success is...

Facebook's New Ad Push - Retargeting

Facebook will soon take retargeting to a whole new level, and not just in healthcare marketing terms.  Last month Facebook announced partnerships with companies that allow tapping into outside sources of data to learn more about target audiences,...

Physicians - Have You Googled Yourself Lately?

At Quaintise, one of the most common concerns that we hear from potential clients is, “I don’t’ even want to know what’s out there on Google about me.” It’s a relevant fear. For physicians, the healthcare marketing field has changed so dramatically in...

Secrets of Successul Healthcare Storytelling

At Quaintise, your Los Angeles healthcare marketing agency of choice, storytelling takes the cake. Telling a powerful story is what drives us, what motivates us to create successful campaigns for our physicians and specialists. Without a commanding,...