Latest Healthcare Marketing Insights


Taking Branding to the Next Level

We talk about branding here every single day. At Quaintise, we live, eat and breathe brand marketing. Whether you’re in LA or Scottsdale, brand marketing can be applied to every aspect of your business. However, there are instances when you can take...

Brand Building - The Problem is the Solution

When starting a new business, or reevaluating what you’ve got, your first step should be analyzing your brand. A brand audit conducted by experienced Los Angeles marketing professionals can help you determine if your brand is getting the job done. Is...

Creative Office Spaces Breed Productivity

Do you know what Youtube, Google, Redbull and Facebook have in common; creative offices that elicit employee productivity. No matter what industry you’re in, it can be tough to find the right people and keep them engaged in your brand. Whether it’s...

Google's Brand Messaging Gone Wrong

Just the other day we were talking about Google and its being found guilty in an Australian court for deceptive advertising. Today we’re looking at some more court settlements regarding advertising. As a Scottsdale advertising firm ourselves, it’s...

Google's "Do No Evil" Brand Message

When it comes to brand marketing, transparency is your best friend and greatest ally. If you can remain transparent with your advertising, social marketing, and overall message, and stick to that transparency throughout your brand’s lifetime, you will...

Top Brands of 2011

Let’s talk brands, as we always do. On Monday, Bloomberg released their 2011 greatest brand rankings, something that we at Quaintise are very keenly watching. As part of Interbrand’s Best Global Brands of 2011, the list includes the most influential,...

Top 5 Marketing Disasters of 2011

As we work out way well into 2012, it’s always fun to look back at what others have done in 2011 and base our future marketing plans avoiding every mistake that the others have made. Last week we talked about setting yourself up for marketing success in...

Brand Trust - How Important is the Source?

How important is brand trust? Undoubtedly, brand trust is the single, most sought-after objective of every marketing strategy. Brand trust equals brand equity, which turns into amazing profit for any given company. But how does brand trust work? Martin...

Jack Daniel's and Exclusive Brand Advertising

'We'd rather ask for your patience than your forgiveness.'   This was the brand message back in the 1950’s from Jack Daniels. At a time when brands were pulling back on all forms of advertising, Jack Daniels was going full speed ahead, even when the...

Hiring Brand Ambassadors, Not Just Employees

Measuring a strong, consistent and successful business brand is not just about the sales numbers and the number of Facebook Fans you have, it’s about how your employees feel about their job. Do your employees love where they work? Were they Fans before...