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Cyber Monday Marketing - Branding a Day

In the beginning, before the hype of Cyber Monday, it was nothing more than a marketing ploy implemented ingenuously by Shop.org. However, today, Cyber Monday 2011, has gone far beyond just marketing hype and has grown to literally become the busiest...

Press Release 101 – Using the Right Words

The inherent point to every press release is to grab attention, and over the years public relations professionals have increased their vocabulary to include big, compelling phrases to hopefully persuade news sources to publish their stories. However,...

Back to Basics: What is a Brand?

What is your brand? Is it just a logo, a tagline? Is it a storefront, a website? Perhaps your brand is an experience, an emotion that each ‘fan’ feels with each company interaction? We’ve spent a lot of time talking about digital marketing, holiday...

Is Zombie Marketing Right For Your Brand?

With Halloween just around the corner, I wanted to share with you an interesting genre of marketing that has boomed in the past few years; Zombie Marketing. Sounds a bit out there, right? Let’s just say, for the sake of Halloween, that you wanted to...

Digital Brand Marketing and Engagement

There is a fine line between innovative, entertainment focused digital marketing and deceptive practices, and even the Federal Trade Commission is confused on where that line should be drawn. Entertainment, specifically music, combined with pioneering...

Two Advertising Scenarios, Two Completely Different Outcomes

There have been some interesting stories featured this week in The New York Times and Marketing Week, both featuring popular soft drink brands, both presenting two different branding scenarios. Scenario one; Coca-Cola’s new ‘retro’ campaign increases...

NFL and American Cancer Society - Cause Marketing Genius

Cause marketing can be incredibly successful for both the non-profit organization and the for-profit organization involved, if it’s marketed correctly. With integrated advertising and a well thought out marketing plan, cause marketing can be mutually...

Chrysler's Brand Message Faces Tough Challenge

Around our Scottsdale marketing offices, we often talk about the genius behind many advertising campaigns. And, as it often does here on the blog as well, Chrysler’s “Imported from Detroit” ad campaign becomes a topic of discussion. While we might not...

Steve Jobs - Storytelling Genuis

Why haven’t we talked about the death of Steve Jobs yet? We were waiting for the most opportune topic, and today we found it. As a marketing and advertising firm, building brands is our business. While technology plays a huge role in effectively...

Brand Marketing - A Great Story

Effectively communicating your company story; it’s the foundation of what we do at Quaintise. When marketing and advertising is moving a million miles a minute and consumers are connecting with brands on a whole new level, how do you keep them engaged...

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