Latest Healthcare Marketing Insights


Facebook Audience Insights – An Inside Look

This morning at approximately 10:00am, Arizona Time, I was handed a gift – access to Facebook Audience Insights and an wealth of information on each of our Quaintise client Facebook Page Audience demographics. While this feature is slowly being rolled...

5 Email Marketing Tips To Ensure Conversion Sucess

While the current healthcare marketing strategies of mobile and social media are all the rage, don’t let email marketing fall to far off track. Recent studies have shown that 91% of all consumers still check their email daily. Most importantly, according...

Digital Advertising is Dead - Or Is It? What Quaintise Does Better Then Everyone Else

In healthcare marketing, it can be difficult to determine exactly where to spend your marketing budget. Banner ads? Social media marketing? Facebook ads? Youtube videos? Billboards? In-office flyers? Print ads? I mean, the list of marketing avenues is...

How Social Media Has (and will) Impact Physicians and the Medical Industry

Social media platforms such as Facebook, Twitter, Pinterest and Instagram have been called “a pain in my side” by many physicians and medical professionals. Beyond the frustration, there is confusion, misunderstood myths, fear, and complete reluctance to...

Knowing Where To Buy Ad Space

A key component to any healthcare marketing campaign is knowing where to advertise. And knowing where to advertise involves a great appreciation and comprehension of your target demographic, and their behaviors both online and off. Understanding a...

Improve the Patient Experience with Big Data

If you see beauty in efficiency – the type of efficiency that brings tears to your eyes – you’ll want to jump on the Big Data bandwagon. In fact, with data scientists who specialize in the healthcare marketing field, efficiency in marketing and targeting...

3 Steps to Successfully Integrating Big Data into Healthcare Marketing

Everyone in healthcare and medical marketing is talking about Big Data. If you’re marketing and advertising team has not mentioned this term to you yet, it’s time to seek out another agency. According to Forbes.com, Big Data is the biggest game-changing...

Understanding Your Target Demographic with Facebook’s New Graph Search

Facebook Graph Search for healthcare marketing Since it’s universal roll-out yesterday, Facebook’s new Graph Search has been all the talk of marketers and techies in the healthcare marketing industry. Of course, as early adopters of Facebook’s Graph...

Big Data Means More Bang For Your Buck with Targeted Facebook Advertising

Social media advertising is an ever-evolving field. Facebook has progressed form simple sidebar ads to News Feed integrated Sponsored Stories and innovative forms of advertising masking as organic posts. As a healthcare marketing strategist, it’s my...

Healthcare Marketing and Millennials

Have you been marketing to millennials? What success have you seen in the healthcare marketing realm? Marketing to millennials, especially in healthcare, is rough going. It’s rough going for any industry simply because they are a tough demographic to...