According to stats, mobile usage will outpace desktop usage within the next year. In fact, at the end of 2013 there were 1.3 billion smartphones in use and 1.6 billion PCs in use. And while mobile usage is about to surpass every barrier, it’s mobile...
Who is your greatest adversary? Is it the medical office across town? The one located in the same strip mall? Is it the urgent care next door or the hospital ER down the street? Sometimes, your greatest competition can be your greatest resource, pushing...
The greatest fear that keeps physicians from improving their digital presence, mainly in the form of increased reviews, is that a patient will leave a scathing review. Physicians are terrified that a patient will leave a 1-star testimonial, thus...
Nearly 85% of doctors say they proactively check online reviews about themselves, according to a survey by the online physician appointment booking website ZocDoc, Modern Healthcare's "Vital Signs" reports. In addition to monitoring reviews about...
Towards the end of last year, BrightLocal.com, a local search engine marketing company, teamed up with ChamberofCommerce.com to survey 20,000 healthcare professionals. At Quaintise, it’s not only our job to keep an eye on trends that this survey shows,...
In every facet of mobile marketing, traffic has increased. From advertising to social media and web traffic, every client of Quaintise under the umbrella of healthcare marketing has seen a 30 to 50% increase in mobile traffic over the past year. And we...
The new year should bring with it a new realization of healthcare marketing strategies that will increase foot traffic and boost your ROI. One of those marketing strategies that should be at the top of your marketing plans is reputation management; a...
This morning as I was perusing my morning news I stopped on a title that instantly caught my attention: Should Hospitals Be on Facebook…? I mean, obviously I answered the question quietly to myself, and laughed at the audacity of the title. But, or...
We’ve been spending a lot of time on the subject of doctor-patient communication and social media, and for good reason. In 2014, social media for healthcare marketing will rise to the next level, where physicians will literally have no choice but to...
The New Year is nearly upon us, and if you haven’t sat down with your healthcare marketing team in the past few weeks to plan your 2014 marketing budget and strategy, you’re running out of time. With so many new healthcare marketing techniques for...