--- title: Health and Wellness Marketing Trends & Insights | Quaintise | Healthcare Marketing (5) description: Healthcare Marketing | The latest marketing news for organizations in the medical, health and wellness, and life sciences industries. (5) --- [Quaintise](https://quaintise.com) - - - - - [1-310-758-4970](tel:+13107584970) [![Quaintise](https://blog.quaintise.com/hs-fs/hubfs/Quaintise_January2019%20Theme/Images/logo.png?width=314&height=201&name=logo.png "Quaintise")](https://quaintise.com/) - [Home](https://quaintise.com/) - [Services](https://quaintise.com/services/) - [Advertising Campaigns](https://quaintise.com/services/advertising-campaigns/) - [Brand Strategy](https://quaintise.com/services/brand-strategy/) - [Brochure Design](https://quaintise.com/services/brochure-design/) - [Health and Wellness Marketing](https://quaintise.com/services/health-and-wellness-marketing/) - [Inbound Marketing](https://quaintise.com/services/inbound-marketing/) - [Infographics](https://quaintise.com/infographics/) - [Healthcare Public Relations](https://quaintise.com/services/public-relations/) - [Packaging Design](https://quaintise.com/services/packaging-design/) - [Video](https://quaintise.com/services/video/) - [Vitamin Marketing](https://quaintise.com/vitamin-marketing-los-angeles/) - [Website Development](https://quaintise.com/services/website-development-and-design/) - Digital Marketing - [Company](https://quaintise.com/company/) - [Our Team](https://quaintise.com/company/our-team/) - [In The News](https://quaintise.com/company/in-the-news/) - [Testimonials](https://quaintise.com/company/testimonials/) - [Jobs](https://quaintise.com/jobs/) - [Case Studies](https://quaintise.com/resources/case-studies/) - [Work](https://quaintise.com/healthcare-portfolio/) - [MoCA](https://www.quaintise.com/portfolio/moca/) - [UCLA Institute for Precision Health](https://quaintise.com/portfolio/ucla-iph-genomics-marketing/) - [Bayer](https://quaintise.com/portfolio/bayer/) - [TMS Neuro Institute](https://quaintise.com/portfolio/tms-neuro-institute/) - [Arizona OBGYN Affiliates](https://quaintise.com/portfolio/arizona-obgyn-affiliates/) - [Clearpath](https://quaintise.com/portfolio/clearpath/) - [COPE Health Solutions](https://quaintise.com/portfolio/cope-health-solutions/) - [COPE Health Scholars](https://quaintise.com/portfolio/cope-health-scholars/) - [Family Practice Specialists](https://quaintise.com/portfolio/family-practice-specialists/) - [Phoenix Children’s Hospital](https://quaintise.com/portfolio/phoenix-childrens-hospital/) - [MD Anderson Cancer Center](https://quaintise.com/portfolio/md-anderson-cancer-center/) - [Children’s Dental Health](https://quaintise.com/portfolio/childrens-dental-health-association/) - [Reverse Aging Institute](https://quaintise.com/portfolio/reverse-aging-institute/) - [Villaway](https://quaintise.com/portfolio/villaway/) - [Moving Brands Forward](https://www.quaintise.com/movingbrandsforward/) - [Blog](https://blog.quaintise.com/) - [Contact](https://quaintise.com/contact-us/) # Latest Healthcare Marketing Insights --- [![healthcare mobile marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/healthcare-mobile-marketing.jpg?width=944&name=healthcare-mobile-marketing.jpg)](https://blog.quaintise.com/bridging-the-gap-between-mobile-and-desktop) ## [Bridging the Gap Between Mobile and Desktop](https://blog.quaintise.com/bridging-the-gap-between-mobile-and-desktop) According to stats, mobile usage will outpace desktop usage within the next year. In fact, at the end of 2013 there were 1.3 billion smartphones in use and 1.6 billion PCs in use. And while mobile usage is about to surpass every barrier, it’s mobile... ###### [READ ARTICLE >](https://blog.quaintise.com/bridging-the-gap-between-mobile-and-desktop) [![healthcare mobile marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/healthcare-mobile-marketing.jpg?width=944&name=healthcare-mobile-marketing.jpg)](https://blog.quaintise.com/is-your-competition-your-greatest-asset) ## [Is Your Competition Your Greatest Asset](https://blog.quaintise.com/is-your-competition-your-greatest-asset) Who is your greatest adversary? Is it the medical office across town? The one located in the same strip mall? Is it the urgent care next door or the hospital ER down the street? Sometimes, your greatest competition can be your greatest resource, pushing... ###### [READ ARTICLE >](https://blog.quaintise.com/is-your-competition-your-greatest-asset) [![Online Reputation Management](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/thumbs-up.jpg?width=944&name=thumbs-up.jpg)](https://blog.quaintise.com/3-ways-to-respond-to-negative-patient-reviews) ## [3 Ways to Respond to Negative Patient Reviews](https://blog.quaintise.com/3-ways-to-respond-to-negative-patient-reviews) The greatest fear that keeps physicians from improving their digital presence, mainly in the form of increased reviews, is that a patient will leave a scathing review. Physicians are terrified that a patient will leave a 1-star testimonial, thus... ###### [READ ARTICLE >](https://blog.quaintise.com/3-ways-to-respond-to-negative-patient-reviews) [![Patient Reviews and Online Reputation](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/doctor-at-computer.jpg?width=944&name=doctor-at-computer.jpg)](https://blog.quaintise.com/must-read-statistics-on-patient-reviews-and-online-reputation) ## [Must Read Statistics on Patient Reviews and Online Reputation](https://blog.quaintise.com/must-read-statistics-on-patient-reviews-and-online-reputation) Nearly 85% of doctors say they proactively check online reviews about themselves, according to a survey by the online physician appointment booking website ZocDoc, Modern Healthcare's "Vital Signs" reports. In addition to monitoring reviews about... ###### [READ ARTICLE >](https://blog.quaintise.com/must-read-statistics-on-patient-reviews-and-online-reputation) [![Advertising Statistics Healthcare Marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/advertising-statistics.jpg?width=944&name=advertising-statistics.jpg)](https://blog.quaintise.com/i-can-do-it-mentality-might-be-hurting-your-business-potential) ## ["I Can Do It" Mentality Might Be Hurting Your Business Potential](https://blog.quaintise.com/i-can-do-it-mentality-might-be-hurting-your-business-potential) Towards the end of last year, BrightLocal.com, a local search engine marketing company, teamed up with ChamberofCommerce.com to survey 20,000 healthcare professionals. At Quaintise, it’s not only our job to keep an eye on trends that this survey shows,... ###### [READ ARTICLE >](https://blog.quaintise.com/i-can-do-it-mentality-might-be-hurting-your-business-potential) [![Healthcare Mobile Marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/healthcare-mobile-marketing.jpg?width=944&name=healthcare-mobile-marketing.jpg)](https://blog.quaintise.com/in-2014-physician-marketing-will-be-all-about-mobile) ## [In 2014, Physician Marketing Will Be All About Mobile](https://blog.quaintise.com/in-2014-physician-marketing-will-be-all-about-mobile) In every facet of mobile marketing, traffic has increased. From advertising to social media and web traffic, every client of Quaintise under the umbrella of healthcare marketing has seen a 30 to 50% increase in mobile traffic over the past year. And we... ###### [READ ARTICLE >](https://blog.quaintise.com/in-2014-physician-marketing-will-be-all-about-mobile) [![Healthcare Marketing Strategies](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/reputation-management.jpg?width=944&name=reputation-management.jpg)](https://blog.quaintise.com/translating-real-world-fans-into-digital-advocates) ## [Translating Real World Fans into Digital Advocates](https://blog.quaintise.com/translating-real-world-fans-into-digital-advocates) The new year should bring with it a new realization of healthcare marketing strategies that will increase foot traffic and boost your ROI. One of those marketing strategies that should be at the top of your marketing plans is reputation management; a... ###### [READ ARTICLE >](https://blog.quaintise.com/translating-real-world-fans-into-digital-advocates) [![Social Media Marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/medical-foundations-social-sharing-effectiveness.jpg?width=944&name=medical-foundations-social-sharing-effectiveness.jpg)](https://blog.quaintise.com/still-afraid-of-social-media-follow-the-numbers) ## [Still Afraid of Social Media? Follow the Numbers](https://blog.quaintise.com/still-afraid-of-social-media-follow-the-numbers) This morning as I was perusing my morning news I stopped on a title that instantly caught my attention: Should Hospitals Be on Facebook…? I mean, obviously I answered the question quietly to myself, and laughed at the audacity of the title. But, or... ###### [READ ARTICLE >](https://blog.quaintise.com/still-afraid-of-social-media-follow-the-numbers) [![Social Media for Healthcare Marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/iStock_000025013656XSmall.jpg?width=944&name=iStock_000025013656XSmall.jpg)](https://blog.quaintise.com/engaging-your-patients-on-social-media-now) ## [Engaging Your Patients on Social Media NOW](https://blog.quaintise.com/engaging-your-patients-on-social-media-now) We’ve been spending a lot of time on the subject of doctor-patient communication and social media, and for good reason. In 2014, social media for healthcare marketing will rise to the next level, where physicians will literally have no choice but to... ###### [READ ARTICLE >](https://blog.quaintise.com/engaging-your-patients-on-social-media-now) [![Social Media Statistics Healthcare Marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/doctor-at-computer.jpg?width=944&name=doctor-at-computer.jpg)](https://blog.quaintise.com/capitalizing-on-digital-doctor-patient-communication-in-2014-key-statistics) ## [Key Statistics To Capitalize on Digital Doctor-Patient Communication](https://blog.quaintise.com/capitalizing-on-digital-doctor-patient-communication-in-2014-key-statistics) Doctors and patients don’t communicate well, at least according to a recent poll released at the World Diabetes Congress of the International Diabetes Federation in Australia. The trouble with the perceived results is the simple fact that a better... ###### [READ ARTICLE >](https://blog.quaintise.com/capitalizing-on-digital-doctor-patient-communication-in-2014-key-statistics) [Previous page](https://blog.quaintise.com/tag/healthcare-marketing/page/4) [1](https://blog.quaintise.com/tag/healthcare-marketing/page/1) [...](https://blog.quaintise.com/tag/healthcare-marketing/page/1) [3](https://blog.quaintise.com/tag/healthcare-marketing/page/3) [4](https://blog.quaintise.com/tag/healthcare-marketing/page/4) 5 [6](https://blog.quaintise.com/tag/healthcare-marketing/page/6) [7](https://blog.quaintise.com/tag/healthcare-marketing/page/7) [...](https://blog.quaintise.com/tag/healthcare-marketing/page/10) [15](https://blog.quaintise.com/tag/healthcare-marketing/page/15) [Next page](https://blog.quaintise.com/tag/healthcare-marketing/page/6) ### Categories - [Advertising](https://blog.quaintise.com/tag/advertising) - [Brand Audit](https://blog.quaintise.com/tag/brand-audit) - [Business Branding](https://blog.quaintise.com/tag/business-branding) - [Executives](https://blog.quaintise.com/tag/executives) - [Forbes](https://blog.quaintise.com/tag/forbes) - [M&A](https://blog.quaintise.com/tag/ma) - [Cause Marketing](https://blog.quaintise.com/tag/cause-marketing) - [Healthcare Marketing](https://blog.quaintise.com/tag/healthcare-marketing) - [Life Science Marketing](https://blog.quaintise.com/tag/life-science-marketing) - [Medical Marketing](https://blog.quaintise.com/tag/medical-marketing) - [OB/GYN Marketing](https://blog.quaintise.com/tag/obgyn-marketing) - [Search Engine Marketing](https://blog.quaintise.com/tag/search-engine-marketing) - [Social Media Marketing](https://blog.quaintise.com/tag/social-media-marketing) - [Video Marketing](https://blog.quaintise.com/tag/video-marketing) - [Public Relations](https://blog.quaintise.com/tag/public-relations) - [Shopify](https://blog.quaintise.com/tag/shopify) - [E-Commerce Marketing ](https://blog.quaintise.com/tag/e-commerce-marketing) ### Our Offices 2633 Lincoln Blvd. Suite 850 Santa Monica, CA 90405 [1-310-758-4970](tel:+13107584970) 4400 N. 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