Latest Healthcare Marketing Insights


How To Conduct Market Research – 5 Easy Steps

Whether you’re running a Phoenix public relations campaign, or a Scottsdale advertising campaign, every marketing plan must be preceded by market research. There is not much point to running an advertising campaign targeted at the wrong demographic, or...

Sentiment Analysis – A Window To The World’s Moods and Opinions

Technology and PR marketing is moving faster than many small businesses can keep up. At this moment last year we were debating health care reform, wondering if ‘smart phones’ were the norm, and trying to figure out what a QR code was. Today, we know that...