Latest Healthcare Marketing Insights


Prospecting vs Retargeting – Your Healthcare Marketing Team’s Dilema (and why you should care)

There has been a lot of interesting talk surrounding retargeting and prospecting, especially in the realm of social media. In healthcare marketing, retargeting and prospecting are integral elements of any campaign, which is why it’s always so interesting...

Understanding Your Target Demographic with Facebook’s New Graph Search

Facebook Graph Search for healthcare marketing Since it’s universal roll-out yesterday, Facebook’s new Graph Search has been all the talk of marketers and techies in the healthcare marketing industry. Of course, as early adopters of Facebook’s Graph...

What Ad Platform Will Drive The Most Traffic?

One of the most common questions our Quaintise healthcare marketing agency receives from new clients is “What advertising platforms will drive the most traffic? Where will I see the greatest ROI?” Because every single penny counts when it comes to...

Remarkable Marketing Myths and Truths

Understanding what your audience wants is paramount to creating a successful marketing campaign. No matter what medium you’re using, what message you’re sending, or what Scottsdale marketing firm you’ve contracted, knowing what your customers and fans...

The History of Advertising

Advertising has come quite a long way since TV first broke onto the scene in the early 1940’s. Before that it was all about print media, and with the advent of TV advertising things began to change. Advertisers had to think more organically about how to...

Brand Trust - How Important is the Source?

How important is brand trust? Undoubtedly, brand trust is the single, most sought-after objective of every marketing strategy. Brand trust equals brand equity, which turns into amazing profit for any given company. But how does brand trust work? Martin...

Running a Successful Facebook Campaign_Case Study

Running a successful Facebook marketing campaign is complicated. Beyond the time it takes to personally connect with your target audience and network with your demographic, Facebook marketing requires a strict objective, measurable goals, and a plan....

Really Understanding Your Audience

Without a supreme understanding of your target audience, you are running a marketing campaign completely blind. You might think you know your audience, perhaps their general age or gender, but if you can't truly break it down, segment your audience down...

Understanding Your Audience Through Segmentation

Understanding your target audience is crucial to building a successful marketing plan, and thus translating that plan into effective action. Whether the campaign is in Phoenix advertising, Scottsdale public relations, or online media, appreciating your...