---
title: What Is Inbound Healthcare Marketing?
description: What Is Inbound Healthcare Marketing?
---

[Health and Wellness Marketing Trends & Insights | Quaintise](https://blog.quaintise.com)

# [What Is Inbound Healthcare Marketing?](https://blog.quaintise.com/what-is-inbound-healthcare-marketing)

 Written by [Kandice Linwright](https://blog.quaintise.com/author/kandice-linwright) | Jan 14, 2013, 3:51:05 PM

 

According to Hubspot, inbound marketing is marketing with a magnet, not a sledgehammer — marketing based on content that attracts and nurtures prospects, not spam that interrupts them. I love that definition because it epitomizes what we do here at [Quaintise](https://quaintise.com/) in terms of healthcare and **medical marketing** strategies.  But the question often arises; can you prove that inbound marketing is worth it? Yes, yes we can…

Take a look at some very new, very interesting data pulled together from various sources and brought to you by Business2Community.com.   
1\. Inbound is 3-5 times better than progressive event-based marketing efforts. (via Gartner)

2\. Enterprises using a customer relationship management strategy see a 25% higher financial metrics. (via Gartner)

3\. A PR strategy than includes SEO has a 275% higher ROI. (via Procter & Gamble)

4\. Skillfully executed inbound marketing is 10 times more effective at conversion than traditional outbound methods. (via Gartner)

5\. Inbound leads cost 61% less on average than outbound leads. (via HubSpot)

6\. The average cost-per-lead for inbound-dominated businesses is $135. (via HubSpot)

7\. Companies with 1000+ Twitter followers get 6 times more website traffic. (via HubSpot)

**Email**

8\. E-mail has the highest ROI of marketing channels, producing $57 for every dollar spent. (via Oglivy One Worlwide)

9\. 77% of consumers prefer permission-based promotions through email. (via Exact Target)

10\. Email marketing is estimated to have accounted for $67.8 billion in sales in 2012. (via DMA)

**HubSpot Marketing Automation Software**

11\. HubSpot users experienced an average of a 13% increase in visitors each month. (via HubSpot)

12\. After three months, HubSpot users generate an average 32% more leads each month. (via HubSpot)

13\. After twelve months, HubSpot users generated 26.4 times more leads. (via HubSpot)

14\. 25% of HubSpot users report their traffic has more than doubled. (via HubSpot)

15\. 18% of HubSpot customers said sales increased by at least 25%. (via HubSpot)

**The State of ROI**

16\. 57% of organizations are not basing their marketing budgets on any ROI analysis. (via NYAMA)

17\. 37% of organizations did not include any mention of finances when asked to define marketing ROI. (via NYAMA)

18\. 29% of organizations report their marketing has “too little or no customer/consumer data.” (via NYAMA)

**Content Marketing**

19\. The ROI of content marketing has risen 300% over the previous 3 years. (via Eloqua)

20\. The average cost per lead drops 80% after 5 months of content marketing. (via Eloqua)

21\. Content marketing is 31% cheaper than paid search advertising. (via Eloqua )

22\. 83% of tech buyers found their vendor through Google. (via MarketingSherpa)  
Great information, right? The best part, all of these numbers and statistics are completely, 100% transferable to healthcare inbound marketing and Quaintise clients! [Medical marketing](https://quaintise.com/services/health-and-wellness-marketing/medical-marketing/) strategies implemented by the best in the marketing business can not only increase brand visibility, which is a term we love to use around here, it can quantifiably increase patient volume.

[View full post](https://blog.quaintise.com/what-is-inbound-healthcare-marketing)

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