Health and Wellness Marketing Trends & Insights | Quaintise

Bleisure: Good For You. Good For Your Career

Written by Raquel Baldelomar | Dec 29, 2016 7:32:28 AM

It’s an intriguing portmanteau, but what does this new term—bleisure—actually mean? Defined simply, it is a blending of business-oriented trips with personal time. For instance, an account manager may be sent to Paris for a client meeting and decide to extend the trip over the weekend to shop the Champs-Élysées. By combining business with leisure, she is participating in the bleisure trend.

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