One of the main reasons that private equity firms are so skilled at purchasing, improving, and selling companies is that they take advantage of economies of scale. However, that requires strict attention to detail and the ability to rely on their...
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The topic of vaccine marketing is complicated and often controversial. Science has proven vaccines work, and yet the measles outbreak has hit a 25-year high. The questions beg to be asked: how did immunization become a hot button issue, and how can...
We’re halfway through the year, and now’s the time to ask yourself the big question: how are your healthcare marketing initiatives doing? Now is a great time for a mid-year review as we check the pulse of 2019 healthcare marketing trends. For those...
Leaders in healthcare marketing are continuously altering marketing strategies based on evolving trends, emerging technology, and, most importantly, results. So, when the time comes to choose between sticking with tried-and-true traditional marketing...
2018 has been the year of the social media influencer. If you aren’t already working with them on influencer marketing campaigns, you most definitely are following influencers on social media, seeing their endorsed posts and stories of products and...
It’s 2018, do you know where your marketing is? If you follow a well-defined strategy, perform quarterly goal assessments, and conduct regular competitive analyses, chances are your marketing is in good shape and among the top brands in the life sciences...
Finding the right health and wellness marketing strategies to grow your business may feel like a daunting task. Getting the right message, to the right audience, at the right time is easier said than done in this day and age. In many ways, technology has...
The truly great leaders are those that continue to learn and grow throughout their career. They also value passing on that knowledge and those lessons learned to aspiring entrepreneurs. That holds true for Stuart Weitzman, the founder and chairman...
Business executives who are longing for rest and relaxation should take a trip to the American Southwest—Santa Fe, New Mexico in particular. It has a distinctive atmosphere with its Pueblo-style architecture and stunning views of the Sangre de Cristo...
Building a brand that is reflected across the organization in creative ways is not easy. Executives have to identify the core principles they want shown in their brand and embed those ideals into every part of the organization. This means the mission...