The Brand Experience Of W Punta De Mita, Mexico

Building a brand that is reflected across the organization in creative ways is not easy. Executives have to identify the core principles they want shown in their brand and embed those ideals into every part of the organization. This means the mission statement in the employee handbook or posted on the wall has to become a living and breathing entity. It should be mirrored in how employees interact with customers, the tone used in communications and the visual representation of the company.

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