Latest Healthcare Marketing Insights


The Time for Telehealth: How to Continue Services During COVID-19

For many healthcare providers, normal services have come to an abrupt halt as a result of the coronavirus pandemic. As hospitals struggle with the influx of COVID-19 patients, most individuals are prevented from seeing their doctors and other healthcare...

Turning to Social Media During Coronavirus Quarantine

Streets are empty and businesses are closed. The coronavirus (COVID-19) has everyone across the world on self-quarantine, and in some states such as California, following mandatory “Safer at Home” restrictions. With populous metropolitan cities turned...

How to Communicate Your New Coronavirus (COVID-19) Business Policies

  The coronavirus outbreak has brought many U.S. businesses to a halt. The federal, state, and local precautions taken in order to slow the spread of the virus have impacted nearly every individual, company, and organization. Health and wellness...

Coronavirus Crisis Communications Tips for Healthcare Organizations

The 2019 coronavirus disease (COVID-19), caused by the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), is rapidly spreading throughout the world. Here in the U.S., the disease is expected to infect 20-60% of the population before the...

What can a Healthcare Marketing Agency Do for Private Equity?

One of the main reasons that private equity firms are so skilled at purchasing, improving, and selling companies is that they take advantage of economies of scale. However, that requires strict attention to detail and the ability to rely on their...

How to Use Social Media for Vaccine Marketing

The topic of vaccine marketing is complicated and often controversial. Science has proven vaccines work, and yet the measles outbreak has hit a 25-year high. The questions beg to be asked: how did immunization become a hot button issue, and how can...

The Business of Health: 2019 healthcare marketing trends

We’re halfway through the year, and now’s the time to ask yourself the big question: how are your healthcare marketing initiatives doing? Now is a great time for a mid-year review as we check the pulse of 2019 healthcare marketing trends. For those...

3 Ways Healthcare Marketers Can Modernize Traditional Marketing

Leaders in healthcare marketing are continuously altering marketing strategies based on evolving trends, emerging technology, and, most importantly, results. So, when the time comes to choose between sticking with tried-and-true traditional marketing...

How to Become a Social Media Influencer at 70 Years Old

2018 has been the year of the social media influencer. If you aren’t already working with them on influencer marketing campaigns, you most definitely are following influencers on social media, seeing their endorsed posts and stories of products and...

7 Ways to Tell Your Life Sciences Marketing Is Behind the Times

It’s 2018, do you know where your marketing is? If you follow a well-defined strategy, perform quarterly goal assessments, and conduct regular competitive analyses, chances are your marketing is in good shape and among the top brands in the life sciences...