Cause marketing can be incredibly successful for both the non-profit organization and the for-profit organization involved, if it’s marketed correctly. With integrated advertising and a well thought out marketing plan, cause marketing can be mutually...
Today is Earth Day, the one day of the year when people actually stop to smell the roses. Trees are planted in local parks, kids release ladybugs into the gardens, teachers stress the importance of recycling, and businesses of all sizes go green for the...