Our latest agency news and breaking down the business of wellness.


10 Health and Wellness Marketing Ideas to Improve Audience Connection

Finding the right health and wellness marketing strategies to grow your business may feel like a daunting task. Getting the right message, to the right audience, at the right time is easier said than done in this day and age. In many ways, technology has...

Quaintise, A Health & Wellness Marketing & Branding Agency, Adds UCLA’s Institute For Precision Health To Its Client Base

Quaintise, a Los Angeles-based marketing and branding agency focused in the health and wellness industries, announced they have been selected by UCLA to develop the branding and marketing campaign for the school’s Institute for Precision Health.

5 Key Elements That Should Be In Every Healthcare M&A Communication Strategy

The healthcare industry has been a hotbed of merger-and-acquisition (M&A) transactions in recent years from hospitals and physician groups to health plans and technology companies. Since the New Year, there have been roughly 20 new healthcare-related M&A...

Building a Data-Centric Healthcare Marketing Team: Part Two—Tracking Key Performance Indicators

After you have the right mix of tools in place, the next step to building a data-centric marketing team is deciding what key performance indicators (KPI) to track. KPIs can help marketers manage programs and campaigns and report back to c-suite...

Why Saying No At Work Can Further Your Career And Improve Your Health

Building a Data-Centric Healthcare Marketing Team: Part 1—The Right Mix of Tools

Healthcare marketers need the right technology systems in place to be effective in the new digital healthcare environment. Healthcare marketers have always had multiple roles—brand advocate, growth strategist, and patient experience champion. Now they...

What Healthcare Executives Want From Their Marketing Team?

C-suite executives want marketing data that provides relevant financial details. It’s a classic challenge for the healthcare marketer—how can he or she connect marketing campaigns to the organization’s bottom line. C-suite executives want to know what is...

Healthcare Media Coverage Matters

Positive media coverage is a low cost strategy that has a big impact. Rosewood Centers for Eating Disorders wanted to increase its brand awareness and reestablish itself as an international eating disorder expert. Rosewood is a fully accredited and...

Three Tips to Build a Successful Emotion-based Healthcare Marketing Campaign

Arizona OB/GYN Affiliates brings the concept of hope to life in its direct-to-consumer multimedia marketing campaign. Healthcare affects everyone on a very personal and emotional level.It’s an industry centered on life and death. Patients and their loved...

Why Healthcare Brands Should Focus on Content Marketing

People go to the Internet for information. Healthcare information is no exception. Seventy-two percent of Internet users reported looking online for health information, according to a September 2012 survey by the Pew Research Center. For the most part,...

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