Latest Healthcare Marketing Insights


The Secret To Video Success – Make Them Feel It

At Quaintise, if we’ve learned one thing over the years it’s that emotional marketing, truly making a connection with your target audience, is what drives decision-making. Of course, there are quite a few elements that go into successful video marketing,...

5 Email Marketing Tips To Ensure Conversion Sucess

While the current healthcare marketing strategies of mobile and social media are all the rage, don’t let email marketing fall to far off track. Recent studies have shown that 91% of all consumers still check their email daily. Most importantly, according...

What Does SnapChat Have To Do With Healthcare Marketing?

News is sweeping the marketing world today regarding an amazing cash offer that was turned down. Facebook offered to buy SnapChat for $3 billion, but the 23-year-old owner refused. What a world we live in where $3 billion in cash is neglected. Are the...

Making Your Brand More Social - Don't Be Scared

Just the other day we discussed the importance of keeping things simple in a complicated healthcare world. Today, I want you to think about keeping things social – transforming your healthcare website into a social powerhouse. The idea of getting social...

Keep It Simple - The Healthcare Industry is a Mess, Simplify Your Marketing NOW

In today’s complicated and often confusing world of healthcare marketing, often times the simplest ideas and most transparent physicians and offices will come out on top. From the Affordable Care Act to explaining complex treatment procedures, the...

From Casual Patients to Brand Advocates - Three Strategies for Success

“The easiest way to create sharability is to give people an experience,” offers Franz Aliquo, Creative Director at ad agency RPM. “Something that turns their mundane day-to-day into something magical.” One of the greatest successes for any business in...

Forrester on Facebook: Why I Think They're Wrong

Facebook took a hit this week from one of the most influential, respected research organizations on the web. Forrester, a research and analysis information technology company, slammed Facebook’s marketing and advertising efforts with a scathing report on...

Marketing Orchestration - What is it and Why is it Important

The consumer has changed, as has the patient. Today, the consumer and the patient are one and the same. The consumer-patient researches, shops around, compares, discusses, engages, asks questions, reads reviews, and weaves through a variety of mediums...

Video Marketing Techniques - What Not To Do

This week at Quaintise, we’re focusing on video marketing in healthcare. With that said there are many techniques to engage in for ROI success, as well as many to completely avoid. Videos that are created with poor attention to detail, unfocused...

Video Marketing - 10 Statistics Your Healthcare Ad Agency Needs to Know

What is the most ingenious aspect of Vine? It’s only 6 seconds, which absolutely forces brands and healthcare marketing agencies to think outside of the box, be unique, creative, innovative, and amazing in only 6 seconds. Video marketing within the...