Latest Healthcare Marketing Insights


Coronavirus Crisis Communications Tips for Healthcare Organizations

The 2019 coronavirus disease (COVID-19), caused by the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), is rapidly spreading throughout the world. Here in the U.S., the disease is expected to infect 20-60% of the population before the...

The Future of Independent Agencies

Last week, we had the opportunity to attend the Worldwide Partner’s World Meeting Conference in Las Vegas. We had an incredible time learning from some of the greats about independent agencies, new business, and how to fit our models to the consumer and...

The High Cost of Ignoring Reputation Management Online

You should never underestimate the cost of a poor reputation. – Forbes.com If you’re not worried about digital reputation management, you’re about to receive a HUGE wake-up call. In the healthcare industry, reputation is everything, and to ignore it is...

3 Ways to Respond to Negative Patient Reviews

The greatest fear that keeps physicians from improving their digital presence, mainly in the form of increased reviews, is that a patient will leave a scathing review. Physicians are terrified that a patient will leave a 1-star testimonial, thus...

Capitalizing on Real Time Marketing in Healthcare (and why your team needed to start yesterday)

Healthcare marketing is a delicate dance precision pitching and well-crafted brand messaging. It’s about getting it right the first time, engaging a target audience actively, visually and contextually. An aspect of healthcare marketing that many Los...

What Physicians Can Learn From The Most ‘Epic’ Facebook Meltdown in History

I didn’t necessarily want to write about this ‘epic’ failure, simply because if you are online and you haven’t heard about it, you’ve probably been living under a rock. Amy's Baking Company Bakery Boutique & Bistro, located right here in Scottsdale,...

Physicians - Have You Googled Yourself Lately?

At Quaintise, one of the most common concerns that we hear from potential clients is, “I don’t’ even want to know what’s out there on Google about me.” It’s a relevant fear. For physicians, the healthcare marketing field has changed so dramatically in...

Should You Select Quaintise as Your Marketing Agency of Record?

  We spend a lot of time discussing how to market your business, how to run a successful Facebook campaign, integrating storytelling, and how to select the perfect advertising platform for your medical team. But all too often healthcare marketing...

Medical Content Marketing Tips for 2013

If you want to build a remarkable brand presence online in 2013, you’ll need to refocus some of your healthcare marketing efforts towards content. Content comes in many forms, and in marketing it an mean a branded photo, a Facebook update, a Tweet, a...

Costa Concordia - What We Would Have Done

Before the shipwreck of Costa Concordia, Carnival Corp was seeing huge strides in overall sales and Wall Street numbers. Everything was looking up. Today, shares of Carnival have dropped significantly, according to Forbes.com. PRWeek estimates that...