One of the main reasons that private equity firms are so skilled at purchasing, improving, and selling companies is that they take advantage of economies of scale. However, that requires strict attention to detail and the ability to rely on their...
Summer is almost here and many executives are counting the days until they can head to the beach for some much needed rest and relaxation. Sometimes the best way to truly rejuvenate your spirit and spark your creativity, however, is to look for vacation...
The last decade has seen an incredible shift in the way companies market their products. Quaintise shares five steps on how companies can build a strong brand identity.
Recently, Raquel Baldelomar spoke with Ori Kafri, owner of the luxurious, boutique Italian hotel chain J.K. Place to learn more about his philosophy and what sets J.K. Place apart from other luxury hotels in the world today. The three J.K. Place hotels...
A company’s brand is the foundation of its entire marketing strategy. It’s not simply the organization’s name, color scheme and logo design. The brand should be embedded into every facet of your organization and connect back to the mission statement....
The days of optimizing your marketing efforts strictly for Google, Yahoo and Bing are over. In today’s health care marketing environment, it’s all about visual marketing, and you better be good. According to this year’s Social Media Marketing Industry...
Last week, we had the opportunity to attend the Worldwide Partner’s World Meeting Conference in Las Vegas. We had an incredible time learning from some of the greats about independent agencies, new business, and how to fit our models to the consumer and...
I don’t know if anyone remembers the movie The Net with Sandra Bullock. It was a horrible movie, yet set during a time when the Internet was new and had scary implications. Every single thing that you did both online and offline was monitored, tracked,...
Marketing is a visual medium; and while the talk of the town has been content marketing, content marketing without strong visual cues will not redeem on all of its promises. Visual branding is essential for branding your business, your messaging, and...