Physicians are stubborn. Yes, I threw that right out there, but if you’re a physician, someone on a physician’s staff, or a marketing agency who works with physicians, you know this to be true. Keeping that trait in mind, imagine how slow health care...
I came across a very interesting article this morning on FoxBusiness.com, and couldn’t wait to share it with all of our Quaintise agency team members and blog visitors. I quite often talk about the ‘one size fits all’ social media marketing mentality...
By now you know how important social media marketing is for your practice. Beyond simply driving traffic to your website, you should also know by now that Facebook can be used to collect Big Data and narrow down your audience to most effective segment....
You should never underestimate the cost of a poor reputation. – Forbes.com If you’re not worried about digital reputation management, you’re about to receive a HUGE wake-up call. In the healthcare industry, reputation is everything, and to ignore it is...
Every experience your patient’s have with your brand is an opportunity to impress; to exceed their expectations by focusing on the details that the practice down the street is overlooking. It’s not always about the numbers; how many patients you’ve seen...
Brand marketing in healthcare is not just a catch phrase or a trend, it’s a reality that truly matters, and one that the professionals at Quaintise take incredibly seriously. Every company from every industry begins with the same basic ingredients: a...
The power of Facebook is limitless, especially for physicians. When it comes to increasing the visibility of your brand, your practice or your hospital, there are few avenues that allow for such hyper focused targeting and messaging. When you take a...
According to stats, mobile usage will outpace desktop usage within the next year. In fact, at the end of 2013 there were 1.3 billion smartphones in use and 1.6 billion PCs in use. And while mobile usage is about to surpass every barrier, it’s mobile...
We’ve started something that we’re very proud of here at Quaintise, and it’s about time we shared it with you. Custom, branded Review Channels created specifically for your brand, based on our eagerness to meet the needs of our clients, and provided at...
The greatest fear that keeps physicians from improving their digital presence, mainly in the form of increased reviews, is that a patient will leave a scathing review. Physicians are terrified that a patient will leave a 1-star testimonial, thus...