Do you know what Youtube, Google, Redbull and Facebook have in common; creative offices that elicit employee productivity. No matter what industry you’re in, it can be tough to find the right people and keep them engaged in your brand. Whether it’s...
Just the other day we were talking about Google and its being found guilty in an Australian court for deceptive advertising. Today we’re looking at some more court settlements regarding advertising. As a Scottsdale advertising firm ourselves, it’s...
When it comes to brand marketing, transparency is your best friend and greatest ally. If you can remain transparent with your advertising, social marketing, and overall message, and stick to that transparency throughout your brand’s lifetime, you will...
Before the shipwreck of Costa Concordia, Carnival Corp was seeing huge strides in overall sales and Wall Street numbers. Everything was looking up. Today, shares of Carnival have dropped significantly, according to Forbes.com. PRWeek estimates that...
A huge part of public relations and brand marketing is reputation management. IN small terms, that means monitoring social networks, news feeds and blogs for any possible disgruntled consumer or unhappy fan. In big money terms, this means taking a...
Let’s talk brands, as we always do. On Monday, Bloomberg released their 2011 greatest brand rankings, something that we at Quaintise are very keenly watching. As part of Interbrand’s Best Global Brands of 2011, the list includes the most influential,...
As we work out way well into 2012, it’s always fun to look back at what others have done in 2011 and base our future marketing plans avoiding every mistake that the others have made. Last week we talked about setting yourself up for marketing success in...
Deciding on your business New Year’s Resolutions for 2012 is all about setting yourself up for success. You are going to make 2012 an amazing year for your business. Think positively, but realistically, and jot down some ideas for what you want to happen...
Happy Holidays! This purgatory week between Christmas and New Year’s Eve is commonly known as the week when you sit back and reanalyze your business. You take a look at your brand, your marketing efforts, your message, advertising, and overall financial...
How important is brand trust? Undoubtedly, brand trust is the single, most sought-after objective of every marketing strategy. Brand trust equals brand equity, which turns into amazing profit for any given company. But how does brand trust work? Martin...