Where you advertise says a lot about your brand message. Remember when millions of dollars in advertising was pulled from spots on Glen Beck’s Fox show? Creating a successful marketing campaign is more than just building a brand, creating some...
'We'd rather ask for your patience than your forgiveness.' This was the brand message back in the 1950’s from Jack Daniels. At a time when brands were pulling back on all forms of advertising, Jack Daniels was going full speed ahead, even when the demand...
Measuring a strong, consistent and successful business brand is not just about the sales numbers and the number of Facebook Fans you have, it’s about how your employees feel about their job. Do your employees love where they work? Were they Fans before...
In the beginning, before the hype of Cyber Monday, it was nothing more than a marketing ploy implemented ingenuously by Shop.org. However, today, Cyber Monday 2011, has gone far beyond just marketing hype and has grown to literally become the busiest...
The inherent point to every press release is to grab attention, and over the years public relations professionals have increased their vocabulary to include big, compelling phrases to hopefully persuade news sources to publish their stories. However,...
What is your brand? Is it just a logo, a tagline? Is it a storefront, a website? Perhaps your brand is an experience, an emotion that each ‘fan’ feels with each company interaction? We’ve spent a lot of time talking about digital marketing, holiday...
With Halloween just around the corner, I wanted to share with you an interesting genre of marketing that has boomed in the past few years; Zombie Marketing. Sounds a bit out there, right? Let’s just say, for the sake of Halloween, that you wanted to...
There is a fine line between innovative, entertainment focused digital marketing and deceptive practices, and even the Federal Trade Commission is confused on where that line should be drawn. Entertainment, specifically music, combined with pioneering...
There have been some interesting stories featured this week in The New York Times and Marketing Week, both featuring popular soft drink brands, both presenting two different branding scenarios. Scenario one; Coca-Cola’s new ‘retro’ campaign increases...
Cause marketing can be incredibly successful for both the non-profit organization and the for-profit organization involved, if it’s marketed correctly. With integrated advertising and a well thought out marketing plan, cause marketing can be mutually...