The new year should bring with it a new realization of healthcare marketing strategies that will increase foot traffic and boost your ROI. One of those marketing strategies that should be at the top of your marketing plans is reputation management; a...
News is sweeping the marketing world today regarding an amazing cash offer that was turned down. Facebook offered to buy SnapChat for $3 billion, but the 23-year-old owner refused. What a world we live in where $3 billion in cash is neglected. Are the...
In today’s complicated and often confusing world of healthcare marketing, often times the simplest ideas and most transparent physicians and offices will come out on top. From the Affordable Care Act to explaining complex treatment procedures, the...
“The easiest way to create sharability is to give people an experience,” offers Franz Aliquo, Creative Director at ad agency RPM. “Something that turns their mundane day-to-day into something magical.” One of the greatest successes for any business in...
What is the most ingenious aspect of Vine? It’s only 6 seconds, which absolutely forces brands and healthcare marketing agencies to think outside of the box, be unique, creative, innovative, and amazing in only 6 seconds. Video marketing within the...
You’ve no doubt seen them but had little understanding of their underlining purpose. Infographics have been a small detail in healthcare marketing for only a few years, but are growing to become a far more visually appealing form of content marketing...
As a physician, your online reputation is probably one of your most important marketing details. The simple act of identifying, researching and selecting a family doctor or specialist has changed dramatically over the years, and while word of mouth is...
Last week, a ‘white hat hacker’ took matters into his own hands and hacked into the most powerful Facebook User’s page – founder Mark Zuckerberg. In healthcare marketing, an aspect that is often overlooked but extremely important is the element of...
Since the dawn of healthcare marketing, it’s been a challenge to get the right-brained marketers and the left-brained marketers on the same page. And many times that discrepancy shows through in healthcare marketing campaigns, where the words and the...