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Business New Year's Resolutions for 2012

December 29, 2011

Happy Holidays! This purgatory week between Christmas and New Year’s Eve is commonly known as the week when you sit back and reanalyze your business. You take a look at your brand, your marketing efforts, your message, advertising, and overall financial picture. It’s also when you set business goals for 2012, and jot down your business New Year’s Resolutions. As marketing professionals, we’d like to assist you in setting those business New Year’s Resolutions for 2012.


Learning from 2011

Before you set up your New Year’s Resolutions for 2012, take a look at what worked and what didn’t work in 2011 in terms of brand marketing and advertising. Did you run any highly successful advertising campaigns? What can you take away from those successful campaigns and tweak for 2012?

Did you have any failures in 2011 marketing? Failures are only failures if you don’t take them and grow, learn, and improve on them. So, really dive into those missed objectives and understand why those strategies didn’t work. Was the message wrong? Were you targeting the wrong demographic? Was the medium wrong? A failure is a great opportunity to improve, and while we all want successful campaigns there is nothing more satisfying than taking a poor performance and turning it around for the new year.


Analyze Your 2012 Business Plan

Do you need to update your business plan for the New Year? Your 2012 business plan should have the following:

  • Executive Summary
  • Market Analysis
  • Company Description
  • Organization and Management
  • Product Line or Service
  • Marketing
  • Competition
  • Operation
  • Financial Data


Take a look at 2011 marketing and financial reports to determine if you need to update or redesign your 2012 business plan.


This is only the beginning, but these are crucial steps to setting yourself up for success in 2012. Click here to read