Latest Healthcare Marketing Insights


80% of Internet Users Look Online for Health Information

Google estimates that people use ten online sources before they make a decision. How many medical resources, physician websites and competitors do you think your patients view before reaching your website or social profile? If you understand the...

Going Viral - The New Healthcare Marketing Medium

Facebook users are 24% more likely to view a brand positively if recommended or ‘Shared’ by a friend than users who hadn’t seen a recommendation but saw a News Feed update directly from the brand itself. Plainly speaking, if your friends Share, Like,...

Brand-Safe Advertising Now Available on YouTube

YouTube has come a long way since it’s inception just seven years ago. Since that time, it’s become a hub for amateur video, professional video, musicians, educators, physicians, and much, much more. In terms of advertising, however, YouTube has...

Leveraging Google Search for Healthcare Marketing in 2012

“On any given day, more people are posing health questions to Google than posing health questions to their doctors.” — Google’s chief health strategist, Dr. Roni.   Do you remember that quote? In January of 2011 we ran a very popular healthcare marketing...

Marketing For A New Medical Generation

Healthcare marketing is a growing field, which is a wonderful thing if you are at the receiving end of the marketing benefits. However, as reimbursement rates decrease, healthcare discussions rage, insurance premiums strike the middle-class, and...

Why Every Physician Needs A Social Presence

Social networks such as Facebook, Twitter and LinkedIn are more than just something to do in your spare time, they are essential in the world of medical marketing. Building your business brand on social networks is a key ingredient to increasing your...