We don’t often talk about print advertising in healthcare marketing circles anymore. Why? With the surge of mobile advertising, digital marketing, social media and more the focus has dramatically changed, the mediums dramatically altered. At Quaintise,...
Video marketing is not a 'trend' of the future, it's a marketing strategy that has grown online with tenacity, and has reached a pinnacle point where the experts at Quaintise can say that it's become an integral piece of the marketing puzzle. Over the...
When the Pew Research Center releases new online data, Quaintise pays attention, especially when the online data is directly related to healthcare marketing and the medical industry in general. The newest study released last night is not much of a...
According to Hubspot, inbound marketing is marketing with a magnet, not a sledgehammer — marketing based on content that attracts and nurtures prospects, not spam that interrupts them. I love that definition because it epitomizes what we do here at...
It’s an interesting idea; predicting the future by monitoring social media conversations. In order to be successful, healthcare marketing agencies in Los Angeles and around the nation are expected to be one step ahead of the game, leading their client’s...
In healthcare marketing we often talk about building your business brand, building trust between your brand and your audience, and cultivating relationships through all forms of media. In 2013, the next generation of brand building will be in real-time;...
If you haven’t taken a good, long look at your SEO efforts in 2012 (search engine optimization) it’s time to get on it. With Google making changes to the algorithm every month, SEO is a constant and quickly changing field, and unless you have the time to...
If you want to build a remarkable brand presence online in 2013, you’ll need to refocus some of your healthcare marketing efforts towards content. Content comes in many forms, and in marketing it an mean a branded photo, a Facebook update, a Tweet, a...
With so many changes coming to the healthcare industry over the course of the next few years, it’s natural to feel anxious about what the future holds for your medical practice. But the professionals at Quaintise wanted to offer some support and...
The end of the year can go two ways for healthcare companies; business grows amidst the hustle and bustle of holiday shopping, or business plummets as people put healthcare on the back burner. Whatever category your healthcare business is in right now,...