Latest Healthcare Marketing Insights


The Time for Telehealth: How to Continue Services During COVID-19

For many healthcare providers, normal services have come to an abrupt halt as a result of the coronavirus pandemic. As hospitals struggle with the influx of COVID-19 patients, most individuals are prevented from seeing their doctors and other healthcare...

What can a Healthcare Marketing Agency Do for Private Equity?

One of the main reasons that private equity firms are so skilled at purchasing, improving, and selling companies is that they take advantage of economies of scale. However, that requires strict attention to detail and the ability to rely on their...

The Business of Health: 2019 healthcare marketing trends

We’re halfway through the year, and now’s the time to ask yourself the big question: how are your healthcare marketing initiatives doing? Now is a great time for a mid-year review as we check the pulse of 2019 healthcare marketing trends. For those...

3 Ways Healthcare Marketers Can Modernize Traditional Marketing

Leaders in healthcare marketing are continuously altering marketing strategies based on evolving trends, emerging technology, and, most importantly, results. So, when the time comes to choose between sticking with tried-and-true traditional marketing...

10 Health and Wellness Marketing Ideas to Improve Audience Connection

Finding the right health and wellness marketing strategies to grow your business may feel like a daunting task. Getting the right message, to the right audience, at the right time is easier said than done in this day and age. In many ways, technology has...

Quaintise Adds UCLA’s Institute For Precision Health To Client Base

Quaintise, a Los Angeles-based marketing and branding agency focused in the health and wellness industries, announced they have been selected by UCLA to develop the branding and marketing campaign for the school’s Institute for Precision Health.

5 Elements To Include In Every Healthcare M&A Communication Strategy

The healthcare industry has been a hotbed of merger-and-acquisition (M&A) transactions in recent years from hospitals and physician groups to health plans and technology companies. Since the New Year, there have been roughly 20 new healthcare-related M&A...

Building a Data-Centric Healthcare Marketing Team: Part Two

After you have the right mix of tools in place, the next step to building a data-centric marketing team is deciding what key performance indicators (KPI) to track. KPIs can help marketers manage programs and campaigns and report back to c-suite...

Why Saying No At Work Can Further Your Career And Improve Your Health

Building a Data-Centric Healthcare Marketing Team: Part 1

Healthcare marketers need the right technology systems in place to be effective in the new digital healthcare environment. Healthcare marketers have always had multiple roles—brand advocate, growth strategist, and patient experience champion. Now they...