Latest Healthcare Marketing Insights


Three Tips to Build a Successful Emotion-based Healthcare Marketing Campaign

Arizona OB/GYN Affiliates brings the concept of hope to life in its direct-to-consumer multimedia marketing campaign. Healthcare affects everyone on a very personal and emotional level.It’s an industry centered on life and death. Patients and their loved...

Why Healthcare Brands Should Focus on Content Marketing

People go to the Internet for information. Healthcare information is no exception. Seventy-two percent of Internet users reported looking online for health information, according to a September 2012 survey by the Pew Research Center. For the most part,...

Digital Health Care Is Here

Historically, the U.S. health care system has been centered on providing “sick care.” People who are sick or injured seek treatment from health care providers and pay for those services through a fee-for-service (FFS) model. In 2010, that all changed...

The Rise of the Health Care Consumer

Las week, I attended the Aspen Ideas Festival in Colorado. This year's theme was “Smart Solutions to the World's Toughest Challenges.”The health care track covered topics such as Ebola, cancer, dying with dignity and personalized medicine. I was inspired...

Developing a Marketing Strategy for a Telemedicine Practice

According to a report by BCC Research, telemedicine is expected to become a $43 Billion dollar market by 2019. This tremendous growth rate is due to the surging demand for telehome services, which includes home monitoring services. The telehome category...

Facebook Audience Insights – An Inside Look

This morning at approximately 10:00am, Arizona Time, I was handed a gift – access to Facebook Audience Insights and an wealth of information on each of our Quaintise client Facebook Page Audience demographics. While this feature is slowly being rolled...

Visual Marketing – The Key to ALL Forms of Health Care Marketing

  The days of optimizing your marketing efforts strictly for Google, Yahoo and Bing are over. In today’s health care marketing environment, it’s all about visual marketing, and you better be good. According to this year’s Social Media Marketing Industry...

Why Email Remains One of Physician’s Most Powerful Marketing Tool

The face of health care marketing is changing. While content marketing, social media marketing, mobile marketing and real-time marketing seem to be the prevalent strategies of 2014, many physicians are holding steady with some ‘old’ marketing methods –...

YouTube Video Marketing For Physicians, By the Numbers

We’ve been spending a lot of time talking about social media marketing in the form of Pinterest and Facebook, but not nearly enough time discussion the potential for obtaining new patients from YouTube marketing. While YouTube doesn’t nearly get the...

Are You An Influencer, or a Blogger? 5 Tips To Lead the Way

If your practice, or your physicians, do not have a blog and social media accounts…well, let’s just say you could be living under a rock. Content Marketing, content development, content management, or whatever you’d like to title it, moves from the blog...