Most businesses were not prepared for managing healthcare marketing in the midst of a global pandemic. Although this type of challenge was predicted to impact the medical industry, the sudden onslaught has left many business owners scrambling to put...
For many healthcare providers, normal services have come to an abrupt halt as a result of the coronavirus pandemic. As hospitals struggle with the influx of COVID-19 patients, most individuals are prevented from seeing their doctors and other healthcare...
Streets are empty and businesses are closed. The coronavirus (COVID-19) has everyone across the world on self-quarantine, and in some states such as California, following mandatory “Safer at Home” restrictions. With populous metropolitan cities turned...
The coronavirus outbreak has brought many U.S. businesses to a halt. The federal, state, and local precautions taken in order to slow the spread of the virus have impacted nearly every individual, company, and organization. Health and wellness retailers...
The 2019 coronavirus disease (COVID-19), caused by the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), is rapidly spreading throughout the world. Here in the U.S., the disease is expected to infect 20-60% of the population before the...
One of the main reasons that private equity firms are so skilled at purchasing, improving, and selling companies is that they take advantage of economies of scale. However, that requires strict attention to detail and the ability to rely on their...
The topic of vaccine marketing is complicated and often controversial. Science has proven vaccines work, and yet the measles outbreak has hit a 25-year high. The questions beg to be asked: how did immunization become a hot button issue, and how can...
We’re halfway through the year, and now’s the time to ask yourself the big question: how are your healthcare marketing initiatives doing? Now is a great time for a mid-year review as we check the pulse of 2019 healthcare marketing trends. For those...
Leaders in healthcare marketing are continuously altering marketing strategies based on evolving trends, emerging technology, and, most importantly, results. So, when the time comes to choose between sticking with tried-and-true traditional marketing...
2018 has been the year of the social media influencer. If you aren’t already working with them on influencer marketing campaigns, you most definitely are following influencers on social media, seeing their endorsed posts and stories of products and...