Do you have a plan in place to grow your healthcare business? Whether you are selling supplements, wellness products, or even healthcare services, it’s very important to stay ahead of the competition. This can be very difficult if you don’t have the right marketing plan in place.
Below is more about healthcare marketing, why it is important, and why you should consider hiring an expert healthcare marketing company like Quaintise to get you the best results possible with your healthcare marketing campaign.
Why a Healthcare Marketing Plan?
Many companies in the field of health and wellness either don’t have a plan in place for marketing or don’t try to market at all. This leads to very poor results. If you aren’t currently advertising and running any sort of marketing campaign, you are missing out on so many sales/bookings that your competitors are definitely taking advantage of. If you are running ads but don’t have a plan in place, you may be spending a lot of time and money inefficiently and getting lackluster results.
In order to get ahead of your competitors, boost your brand awareness, and increase your revenue, you need to have a strong marketing plan in place.
Quaintise provides top healthcare marketing services for our clients. This includes the building and implementation of a strong marketing plan. Our services get results and our track record of successful campaigns for top clients proves it. If you would like to take your healthcare marketing campaign to the next level or get started, reach out to Quaintise today.
What Goes into a Healthcare Marketing Plan?
A healthcare marketing plan is made up of a variety of different elements. Quaintise works with clients to audit their current marketing campaigns and optimize them. We also build full campaigns from scratch. But what goes into a healthcare marketing plan?
Below is more information about the various elements of a healthcare marketing plan, and how Quaintise has helped clients in the past to improve their marketing efforts.
Branding
Whether you decide to hire a marketing company for your healthcare marketing efforts or you are considering running a marketing campaign on your own, it’s important to understand the various elements of healthcare marketing. Below are some of the key components of a strong healthcare marketing campaign…
Branding
Before running your advertising campaign, it’s first important to build a strong brand. This will separate you from your competitors in what is a very competitive landscape. Your brand needs to be eye-catching, effective, modern, and identifiable. It also needs to stand out and express who you are as a company.
Quaintise doesn’t just work with new companies for brand development services. If you currently own a healthcare business and you haven’t updated your brand in a long time, there’s a strong chance it’s outdated. We work with companies that have been around for years that would like a brand overhaul, along with new startups.
We’ve helped lots of clients to build their brands. Below are two examples:
One client we provided our top branding services for was HPD RX. We provided a brand audit and determined what actions were required to strengthen their brand. From there, we built a new brand for HPD RX and integrated it with every element of their marketing plan.
Another outstanding business in the healthcare field we provided branding services for was ecoNugenics. EcoNugenics is a top brand in the wellness supplement field. While they offer outstanding products, they weren’t getting the right level of exposure and their current branding wasn’t getting the results they were looking for. Quaintise provided ecoNugenics with a brand audit and analysis. Once we had a better understanding of their values and differentiators, we were able to update their brand to reflect who they are as a company. We also provided a competitor analysis to create a more competitive brand for ecoNugenics. Once the brand was developed, we incorporated the new brand across multiple touchpoints and platforms.
Some of the branding services that you can expect from Quaintise include:
- Brand strategy
- Development of internal brand
- Audience avatar creation
- Typography, color palette, and image selection
- Style guide creation
- Storytelling and messaging frameworks
- Logo design
- Brand strategy
- And more
Advertising
Any healthcare marketing plan should include advertising. It’s important to get in front of your customers in a way that is brand consistent and powerful. There are multiple companies we helped to improve their advertising efforts. A couple of these include Maricopa OBGYN and Hazelden Betty Ford.
For Maricopa OBGYN, Quaintise provided keyword research, landing page optimization, and creative ad sets that targeted local women in need of obstetric and gynecological services. This gave them a boost in leads and appointments.
For Hazelden Betty Ford, Quaintise created an eight-step plan to reach those in need of drug and alcohol treatment in the state of California. After a thorough brand audit and competitor analysis, we delivered Hazelden a one-year marketing plan designed to increase web traffic and brand awareness.
Packaging
It’s important for your packaging to stand out. There are a lot of supplements and other healthcare products on the market and your packaging needs to catch the eyes of your potential customers.
HPD Rx needed help standing out in the ecommerce space and reaching its audience. We were able to create outstanding packaging for them that was consistent with their brand and complemented their healthcare marketing campaign.
Social Media
An important part of any healthcare marketing plan is social media. With the help of social media, healthcare companies are able to connect with potential and current customers and interact in a helpful and positive way. Social media is also an excellent marketing tool, with many opportunities for advertising.
Why Quaintise?
There are a lot of companies that offer marketing services. So, why Quaintise?
Quaintise provides top-quality healthcare marketing services for our clients. Our company has:
- The tools to get the job done
- The ability to create a memorable brand
- Years of experience in the industry
- The skills required to build your company to its full potential
The marketing plans we build for clients are multi-faceted and help to drive traffic, increase brand awareness, and boost sales/bookings. We work diligently to ensure client satisfaction, and we provide custom services for every client we work with. No two marketing campaigns are the same. We get to know your company and brand, then build a healthcare marketing plan with your specific needs in mind.
Contact Us Today!
If you would like to learn more about building a strong healthcare marketing plan and the services provided by Quaintise, reach out today. We will create a custom healthcare marketing plan to meet your needs and give you a competitive edge. We look forward to speaking with you and helping you with your healthcare marketing needs.