Who is your greatest adversary? Is it the medical office across town? The one located in the same strip mall? Is it the urgent care next door or the hospital ER down the street? Sometimes, your greatest competition can be your greatest resource, pushing you to greater heights in both marketing concepts and patient experience outcomes. At Quaintise, we embrace the competitiveness and battle of the wits that comes along with outpacing your competition.
Be MORE Digitally Savvy
Seek out opportunities in the digital realm that your competition shows weakness in. Local marketing and mobile advertising are two areas that are not only cost-effective but turn in high ROI numbers. Add to the fact that many local physicians and medical practices are yet to jump on the bandwagon of local SEO and mobile marketing, this could be a cheap and highly effective way of outplaying the competition.
“By 2014 mobile is predicted to overtake desktop Internet usage.” – ConvinceandConvert.com
“70% of mobile searches lead to online action within an hour.”
Calculate Your Costs
One of your greatest assets, and probably your greatest headache, is your budget. Have an expert come in an evaluate where you are wisely spending your money, and where you can make improvements. By freeing up some unwisely spent money, you can add to your marketing budget and increase overall patient volume.
Are you involved with your church? Your local animal shelter? Your local chapter of Habitat for Humanity or the Boys and Girls Club? That’s great, now why not translate that into a business benefit? Taking your medical practice into the community is one of the best ways to not only increase brand visibility but garner trust and credibility.
50% of global consumers said they would be willing to reward companies that give back to society by paying more for their goods and services (44% in the U.S. and 38% in Canada). Nielsen 2013 Consumers Who Care Study
Social responsibility and corporate responsibility is going to be big in 2014, and it can place you light-years ahead of your competition.
If your business or brand doesn't stand for a cause, consumers may turn to your competitors. The number of consumers who say they would switch from one brand to another if the other brand were associated with a good cause has climbed to 87 percent, a dramatic increase in recent years, according to a Cone Cause Evolution Survey. – Entrepreneur.com
Own your voice on everything! Be an expert in your field both online and offline. What do we mean? In order to increase your patient volume, you have to be the best. But, being the best means nothing when no one knows it. Write for local magazines and newspapers, get some PR running that will land you on the local news, show up at local health events, and give free public seminars on health-related, trending topics.
Don’t drive past your competition every day and wonder what it would be like to outplay them; do it! Give Quaintise a call for more information.