If you want to build a remarkable brand presence online in 2013, you’ll need to refocus some of your healthcare marketing efforts towards content. Content comes in many forms, and in marketing it an mean a branded photo, a Facebook update, a Tweet, a...
Content marketing is, and realistically always has been, a dominating force behind SEO (search engine marketing). The phrase ‘Content is King’ truly holds water for Google, Yahoo and Bing, and every physician or specialists in the healthcare market...
The internet provides limitless possibilities for business both great and small. From the mom-and-pop restaurant down the street to the high-rise medical building in downtown Los Angeles, building a brand presence online is essential, and manageable....
We’ve been spending a lot of time on marketing plans and how to train your brain to blog, but today I want to spend a little time on the actual anatomy of a blog. You know how to seek out trends, you understand what your audience wants and what your...
Beyond the 3 Steps to Expert Blogging, beyond the keywords, the branding strategies, the marketing plans, public relations and the written words, there is the mindset of a blogger. A true blogger does not think like the rest of us. A true blogger is...
Writing a blog is difficult for many people. Writing in general can be cumbersome for those who are not ‘writers,’ pre say. An athlete who lifts weights every day in the gym would be hard pressed to go running every morning if they’re not a ‘runner.’ The...