Most businesses were not prepared for managing healthcare marketing in the midst of a global pandemic. Although this type of challenge was predicted to impact the medical industry, the sudden onslaught has left many business owners scrambling to put...
One of the main reasons that private equity firms are so skilled at purchasing, improving, and selling companies is that they take advantage of economies of scale. However, that requires strict attention to detail and the ability to rely on their...
According to stats, mobile usage will outpace desktop usage within the next year. In fact, at the end of 2013 there were 1.3 billion smartphones in use and 1.6 billion PCs in use. And while mobile usage is about to surpass every barrier, it’s mobile...
In every facet of mobile marketing, traffic has increased. From advertising to social media and web traffic, every client of Quaintise under the umbrella of healthcare marketing has seen a 30 to 50% increase in mobile traffic over the past year. And we...
In healthcare marketing, it can be difficult to determine exactly where to spend your marketing budget. Banner ads? Social media marketing? Facebook ads? Youtube videos? Billboards? In-office flyers? Print ads? I mean, the list of marketing avenues is...
Healthcare marketing is a delicate dance precision pitching and well-crafted brand messaging. It’s about getting it right the first time, engaging a target audience actively, visually and contextually. An aspect of healthcare marketing that many Los...
Think seniors aren’t on Facebook? You could be thinking wrong, very wrong, and it could cost you and your healthcare marketing budget. According to Forbes.com, those 65 years and older are changing: they are living longer, are more active, and becoming...
The term “marketing automation” is growing more popular every year. What does that tell healthcare marketing agencies like Quaintise? It says – business owners want to add aspects of marketing, but want to keep a small budget while still having complete...
How mobile is your business? According to a new study released today from Acquity Group, 70% of marketers plan to increase their mobile marketing budgets for 2013. Are you one of those marketers or businesses looking to increase their mobile presence?...
We’ve been spending a lot of time on the subject of mobile marketing here at Quaintise, and it’s for one main reason; mobile marketing is the future. Yes, as a reputable Scottsdale marketing firm, we take pride in our expert abilities in ‘traditional’...