Latest Healthcare Marketing Insights


Dietary Supplement Marketing

The Supplement Industry Is Booming! Here’s How to Launch Your Brand the Smart Way

Personalized Marketing

Traditional healthcare marketing follows a "one-size-fits-all" approach, delivering the same message to a broad audience and hoping it resonates. While this method can generate awareness, it often lacks relevance, leading to lower engagement, missed...

Winning Strategy for Growing Your Brand

The digital marketing landscape is constantly evolving, making it more important than ever to stay ahead of the trend. One way to grow your brand is through inbound marketing, which has become essential for healthcare and wellness businesses....

Three Reminders Coronavirus Can Teach Us About Healthcare Marketing

Most businesses were not prepared for managing healthcare marketing in the midst of a global pandemic. Although this type of challenge was predicted to impact the medical industry, the sudden onslaught has left many business owners scrambling to put...

What can a Healthcare Marketing Agency Do for Private Equity?

One of the main reasons that private equity firms are so skilled at purchasing, improving, and selling companies is that they take advantage of economies of scale. However, that requires strict attention to detail and the ability to rely on their...

Bridging the Gap Between Mobile and Desktop

According to stats, mobile usage will outpace desktop usage within the next year. In fact, at the end of 2013 there were 1.3 billion smartphones in use and 1.6 billion PCs in use. And while mobile usage is about to surpass every barrier, it’s mobile...

In 2014, Physician Marketing Will Be All About Mobile

In every facet of mobile marketing, traffic has increased. From advertising to social media and web traffic, every client of Quaintise under the umbrella of healthcare marketing has seen a 30 to 50% increase in mobile traffic over the past year. And we...

Digital Advertising is Dead - Or Is It?

In healthcare marketing, it can be difficult to determine exactly where to spend your marketing budget. Banner ads? Social media marketing? Facebook ads? Youtube videos? Billboards? In-office flyers? Print ads? I mean, the list of marketing avenues is...

Capitalizing on Real Time Marketing (and why healthcare should start)

Healthcare marketing is a delicate dance precision pitching and well-crafted brand messaging. It’s about getting it right the first time, engaging a target audience actively, visually and contextually. An aspect of healthcare marketing that many Los...

The Fastest Growing Demographic on Facebook

Think seniors aren’t on Facebook? You could be thinking wrong, very wrong, and it could cost you and your healthcare marketing budget. According to Forbes.com, those 65 years and older are changing: they are living longer, are more active, and becoming...