Is there such a thing as The Perfect Facebook post? If you're a physician seeking out a better way to engage with your patients online, you want me to say, "Of course there is!" But, it's not always that simple.
Using the title “The Perfect Post” is deceiving, because there is no Perfect Post. The truth of the matter is that there is no Perfect Post, no template that can be followed and no strategy that is better then another.
The Perfect Post is based off of your brand’s target audience; who you want to reach and why you want to reach them. With that said, here’s what I’ve found to be important aspects of a Perfect Post:
1. Build a Relevant Audience
The key ingredient to crafting the Perfect Facebook Post is to have an audience that is already interested in what you’re going to say. If you’re audience came to your page from a contest or open-ended advertising, no matter how perfectly your Facebook post is created, it will fail. Audience is everything, and your audience must be relevant to your brand, product and services.
2. Facebook Insights
Understanding your audience will improve the probability of a Perfect Facebook Post, so know how to analyze your Facebook Insights. The most in-depth information will no doubt come from the exported data, but if you’re a beginner in this realm use Facebook Insights and the information they give you to determine the demographic of your audience, the type of post that receives the most engagement, and the day and times that your audience is online.
3. What to Say
Say something relevant to your audience, consistent with your brand message, and under 80 characters. Every single post that you publish must be done so with purpose and a clear goal in mind. So, if you’re looking to simply increase engagement with your page, consider an inspirational quote or image. If you’re looking to drive traffic to your website, consider a blog link or discount special.
Pay close attention to your image dimensions both for mobile devices and desktop News Feeds. These dimensions are always changing, but for now the perfect image size for a post to run in the desktop News Feed is 400x400, and mobile News Feed is 618x618. The simple solution and best practice for sharing a photo is to load it at 1200x1200 and Facebook will fit it into both mobile and desktop News Feeds perfectly for you.
5. Call To Action
It’s still imperative that you use a strong CTA in your posts. While there’s been speculation that using Share, Like or Comment in your posts will send a red flag to Facebook, I personally believe that these keywords are ok if used sparingly. The moral of the story, be creative with your CTA’s and be careful. Don’t get spammy!
In a world where healthcare and social media collide, it can be difficult to craft that perfect post that is engaging enough to elicit a Like, Comment or Share from your audience, but it can be done. Let the professionals at Quaintise show you how.