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New Year, New Medical Marketing Opportunites

January 20, 2011

As medical marketing in Arizona steps into a whole new realm where distribution of branded messages and search engine visibility is core to success, many in the healthcare industry are considering a change of direction. The same old static website with one bottom link to Facebook and the same message as the competition isn’t cutting it anymore. With the New Year comes new opportunities for companies to revamp their website, and overall message.

In every industry, every CEO or small business owner has figured out that without a strong online presence they’re just throwing away money. A weak website coupled with a feeble attempt at search engine marketing and social media marketing can actually do more detriment to your company than good. Considering that the web and social media is literally changing every week, it can be difficult and overwhelming for many to even consider keeping up. Medical marketing agencies in Arizona say that there are a few things that you can do on your own to keep up.

Get Social

It doesn’t take but a few hours a week to market your company and spread your message on social networks such as Twitter and Facebook. An Arizona medical marketing agency would probably be able to devote extended time to social media campaigns; however it is possible for you to slowly take advantage of social media on your own. Don’t worry about analyzing data, just make an effort to get online and talk about your business with photos and videos.

Get Visual

Any Arizona marketing agency will tell you that content is key for search engine visibility, and adding a blog to your website is pretty much a necessity these days, but making your website visual and attractive is also crucial. Add videos and photos featuring your store, your products, even your employees and corporate events. Talk about anything, everything that relates to your industry and include a visual aspect to all messages.

Get Simple

If you are considering redesign or revamping your company website, ask your Arizona marketing agency to make it simple. There should be a strong call to action and easy navigation. Make the core content easy to find. Any visitor to your site should be able to find information in three clicks or less.

Get Consistent

Whether you’re writing a blog, posting a video or pictures, sharing content on social networks, or designing your new website, the overall message must be consistent. Don’t over-extend yourself or reach outside of your boundaries. If your targeting an Arizona audience in the medical field, then don’t stray to other industry related topics or locations unless they’re directly related to your overall message.

In 2011, take a moment to look at your medical marketing message and consider the tips from above. It’s a new year and a new beginning, take advantage of it!