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Startup Success

April 13, 2012

Starting your own business can be rough. The simple word “startup” can either bring excitement or a feeling of dread to many marketing firms. With the growth of certain industries like the infamous food trucks, it’s interesting to take a look at some of these business owners got started, what marketing techniques they employed, and how many other industries, including medical marketing and hotel marketing, can utilize similar strategies.


What Marketing Firms in Arizona Can Take Away from Food Truck Startups

Whether you live in New York, LA, or Phoenix, the ‘chuck wagon’ or food truck is a new staple in our lunchtime routines. It wasn’t always this way, however. How did the ‘roach coach’ turn into the most popular lunch scene in the nation? Branding, marketing, and creativity; the same principles that can apply to any marketing plan in any industry.


  • Asking the Right Questions – Before doing anything as a startup, you need to ask the right questions. For example, as we learned in a recent article, food truck startups need to ask about health regulation codes and municipal boundaries. As a startup, what regulations do you need to abide by? What city codes will affect your operation? What signage laws are there in your area? Will you be able to market your brand affectively in the town, city or neighborhood that you’ve chosen?
  • Understanding Collaboration and Partnership – Often times, startups do not utilize their surrounding businesses. For example, food trucks are more likely to team up and collaborate with businesses for promotion and parking. You can utilize this technique when starting a new business by offering joint promotions. By positioning yourself with another well-established business, you can work together to increase profits on both ends.
  • Building Relationships with Suppliers – No matter what business you’re in, whether it’s healthcare or hotel, business relationships mean everything. Whether you get linens from one supplier or food for the hotel restaurant from another local supplier, the best thing that you can do for your business is to manage those relationships successfully.
  • Employee Relationships – Another aspect of a successful startup is selecting the right people to ‘start up’ with you.


Getting started with a brand new business can be scary. Talk to our marketing experts at Quaintise for a little branding help.