Latest Healthcare Marketing Insights


Facebook's New Ad Push - Retargeting

Facebook will soon take retargeting to a whole new level, and not just in healthcare marketing terms.  Last month Facebook announced partnerships with companies that allow tapping into outside sources of data to learn more about target audiences,...

Physicians - Have You Googled Yourself Lately?

At Quaintise, one of the most common concerns that we hear from potential clients is, “I don’t’ even want to know what’s out there on Google about me.” It’s a relevant fear. For physicians, the healthcare marketing field has changed so dramatically in...

Determining the Best Advertising Tone

According to a new study conducted by Lab 42, humor sells far better than anything, even the age old adage that ‘sex sells’. The study interviewed 500 respondents with the simple question “Does it really ad up?” The results might not be what you’d...

Physicians – How Important Are Local Reviews?

I’m very excited to be covering this subject today for Quaintise! Regarding Search Engine Optimization and Marketing, localization is HUGE, especially for physicians, and yet it is still an overlooked and often unrealized SEO strategy. Acquiring local...

More Users Go Online to Search for Healthcare Information

When the Pew Research Center releases new online data, Quaintise pays attention, especially when the online data is directly related to healthcare marketing and the medical industry in general. The newest study released last night is not much of a...

Google's Busy Year - 2012 SEO Review

If you haven’t taken a good, long look at your SEO efforts in 2012 (search engine optimization) it’s time to get on it. With Google making changes to the algorithm every month, SEO is a constant and quickly changing field, and unless you have the time to...

Medical Content Marketing Tips for 2013

If you want to build a remarkable brand presence online in 2013, you’ll need to refocus some of your healthcare marketing efforts towards content. Content comes in many forms, and in marketing it an mean a branded photo, a Facebook update, a Tweet, a...

Facebook and Physicians – Following HIPAA Regulations

Online Marketing Tips for Success

The internet provides limitless possibilities for business both great and small. From the mom-and-pop restaurant down the street to the high-rise medical building in downtown Los Angeles, building a brand presence online is essential, and manageable....

Five Steps to Medical Search Marketing Success

While we enlist many different forms of advertising and marketing for clients in nearly every industry, medical marketing is something that Quaintise has always had a keen knowledge of. Every industry is distinctive, and requires unique marketing...